What does AI recommend for tax filing & preparation software?

Intuit’s TurboTax maintains its top position in AI recommendations, frequently cited as the best overall option for user-friendly tax filing. However, AI assistants increasingly highlight FreeTaxUSA and Cash App Taxes as strong, lower-cost alternatives, especially for prompts about budget-friendly or free options.

Which tax filing & preparation software brands appear most in AI answers?

Across 2,369 AI responses, Intuit is mentioned most, named in 64% of them, followed by H&R Block (47%) and FreeTaxUSA (34%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,369 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best tax filing & preparation software, according to AI

Data as of Aug 25, 2026 · Based on 2,369 AI responses · See how Parse measures this

Tax Filing & Preparation Software

312 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Tax Filing & Preparation Software, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Intuit		64%
2	H&R BlockRoutinely recommended for its balance of online tools and in-person support options.	Routinely recommended for its balance of online tools and in-person support options.	47%
3	FreeTaxUSAThe leading AI-suggested alternative for low-cost or free federal tax returns.	The leading AI-suggested alternative for low-cost or free federal tax returns.	34%
4	TaxActMentioned as a reliable, budget-friendly choice, though cited less than competitors.	Mentioned as a reliable, budget-friendly choice, though cited less than competitors.	30%
5	Internal Revenue Service		25%
6	Cash App		23%
7	TaxSlayerA frequent recommendation for cost-conscious filers alongside other budget options.	A frequent recommendation for cost-conscious filers alongside other budget options.	22%
8	Drake SoftwareEmerged as a top recommendation for professional tax preparer software.	Emerged as a top recommendation for professional tax preparer software.	13%
9	TradeLogTop specialized software for day traders needing accurate wash sale tracking.	Top specialized software for day traders needing accurate wash sale tracking.	13%
10	TraderFyles		11%
11	Wolters Kluwer		9%
12	GainsKeeper		9%
13	TaxSlayer Pro		6%
14	MyFreeTaxes		4%
15	Mezzi		3%
16	Thomson Reuters		3%
17	Jackson Hewitt		3%
18	Fulton Bank		2%
19	Wave		2%
20	American Bank USA		2%
21	Found		1%
22	United Way Worldwide		1%
23	DraftKings		1%
24	TaxCaddy		1%
25	FanDuel		1%
26	Fidelity Investments		1%
27	Pikkit		1%
28	TaxTools		1%
29	Reddit		1%
30	Khan Academy		1%
31	NerdWallet		1%
32	Meriwest Credit Union		1%
33	Prosper		1%
34	Betstamp		1%
35	Upwork		1%
36	BCP Accountants		1%
37	SoFi		1%
38	DeSantis, Kiefer, Shall & Sarcone, LLP		1%
39	Ultimate Tax		1%
40	Forbes		1%
41	OLT Pro		1%
42	Kondler & Associates, CPAs		1%
43	Money Management International		<1%
44	Empeople Credit Union		<1%
45	CFS Tax Software		<1%
46	Betsperts		<1%
47	Discover		<1%
48	Investopedia		<1%
49	ezTaxReturn		<1%
50	Xero		<1%
51	TaxDome		<1%
52	eFile		<1%
53	HealthCare.gov		<1%
54	FreshBooks		<1%
55	Yonder Vacation Rentals		<1%
56	Interactive Brokers		<1%
57	YNAB		<1%
58	Keeper Tax		<1%
59	Refinery29		<1%
60	Digital Federal Credit Union		<1%
61	Options Tax Guy		<1%
62	Bonsai		<1%
63	MakeGood Creative Tips		<1%
64	Freelance Family Man		<1%
65	Tax1099		<1%
66	Federal Government of the United States		<1%
67	TradeStation		<1%
68	CrossLink Tax		<1%
69	Andrews Federal Credit Union		<1%
70	Volunteer Income Tax Assistance (VITA)		<1%
71	TaxHawk		<1%
72	Koinly		<1%
73	MyTAXPrepOffice		<1%
74	Fully Booked VA		<1%
75	Clever Girl Finance		<1%
76	Double Your Freelancing		<1%
77	Microsoft		<1%
78	U.S. Bank		<1%
79	Expensify		<1%
80	Kelmeg & Associates		<1%
81	1040.com		<1%
82	ZenBusiness		<1%
83	CoinLedger		<1%
84	Charles Schwab		<1%
85	Everlance		<1%
86	Porte Brown		<1%
87	Wealthtender		<1%
88	Green Trader Tax		<1%
89	AARP		<1%
90	VitaDAO		<1%
91	State of California		<1%
92	Excellent Business Plans		<1%
93	Karbon		<1%
94	Canopy		<1%
95	Stripe		<1%
96	Retainr		<1%
97	Nabers Group		<1%
98	Robin Waite		<1%
99	Comcast Corporation		<1%
100	E-file.com		<1%