What does AI recommend for online estate planning services?

Across 1,249 AI responses, Trust & Will is mentioned most, named in 58% of them, followed by LegalZoom (47%) and Freewill (36%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 1,249 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best online estate planning services, according to AI

Data as of Aug 25, 2026 · Based on 1,249 AI responses · Shares cover the last 30 days · See how Parse measures this

Online Estate Planning Services

400 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Online Estate Planning Services, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Trust & WillA user-friendly, guided platform for wills and trusts, often cited for couples.	A user-friendly, guided platform for wills and trusts, often cited for couples.	58%
2	LegalZoomA long-standing service offering comprehensive documents with optional attorney support.	A long-standing service offering comprehensive documents with optional attorney support.	47%
3	FreewillFrequently recommended as the best free option for creating simple, basic wills online.	Frequently recommended as the best free option for creating simple, basic wills online.	36%
4	Rocket LawyerOffers ongoing legal support and document creation via a subscription model.	Offers ongoing legal support and document creation via a subscription model.	29%
5	MyGoodTrustA fast-rising specialist in planning for digital assets like online accounts.	A fast-rising specialist in planning for digital assets like online accounts.	26%
6	Quicken WillMaker & TrustCost-effective downloadable software for creating various estate planning documents.	Cost-effective downloadable software for creating various estate planning documents.	24%
7	Gentreo		8%
8	Alphabet		6%
9	Holland & Knight		6%
10	Meta		6%
11	Fidelity Investments		6%
12	US Legal WillsA low-cost option for basic, state-specific will creation.	A low-cost option for basic, state-specific will creation.	6%
13	BetterEstate		4%
14	LastPass		4%
15	Apple		4%
16	Everplans		4%
17	1Password		4%
18	DigitalWill		4%
19	DGLegacy		4%
20	Ott Law		3%
21	Nolo		3%
22	iWillandTrust		3%
23	Kevin C. Martin, Attorney at Law, PLLC		3%
24	Thomson Reuters		2%
25	My Family Estate Planning		2%
26	Falcon Rappaport & Berkman		2%
27	FastWill		2%
28	MyWishes		2%
29	Charles Schwab		2%
30	LawDepot		2%
31	Morgan Legal Group PC		2%
32	Do Your Own Will		2%
33	U.S. Bank		2%
34	BBusiness Insider		2%
35	Finley Law LLC		2%
36	Peck Ritchey		2%
37	SecureSafe		2%
38	McCulloch & Miller, PLLC		2%
39	RCG Law Group		2%
40	MetLife		2%
41	Donohue, O'Connell & Riley PLLC		1%
42	Dilendorf Law Firm		1%
43	Stone & Sallus Law		1%
44	TGQ Law Firm		1%
45	TruWill		1%
46	FormPros		1%
47	Sandoval Legacy Group		1%
48	Law Offices of Carolina Nunez, P.A.		1%
49	Hackard Law		1%
50	Merrill		1%
51	SAW Law		1%
52	Ethos		1%
53	Yolofsky Law		1%
54	Super Lawyers		1%
55	CaringInfo		1%
56	Legacy Lockers		1%
57	FutureVault		1%
58	CorePlus		1%
59	Wealth.com		1%
60	Dempsey, Dempsey & Sheehan		1%
61	Walk-In Wills		<1%
62	Grah Law LLC		<1%
63	Jarvis Firm		<1%
64	Fennemore Law		<1%
65	LegalNature		<1%
66	Will.com		<1%
67	Margaret T. Karl, Attorney at Law		<1%
68	One Digital Trust		<1%
69	National Council on Aging		<1%
70	Elville & Associates		<1%
71	Fabric by Gerber Life		<1%
72	AARP		<1%
73	Heritage Legal		<1%
74	IronClad Family		<1%
75	Thapar Law		<1%
76	Trustworthy		<1%
77	Huth, Pratt & Milhauser		<1%
78	GK Law Group		<1%
79	The Real Estate Law Firm		<1%
80	Prosperity Law Firm, PLLC		<1%
81	Coelder Law		<1%
82	Brillant Law		<1%
83	Alatsas Law Firm		<1%
84	Werner Law		<1%
85	Hatcher Legal		<1%
86	Martin Law, PC		<1%
87	Clocr		<1%
88	Pedrani Law LLC		<1%
89	Charlotte Estate Planning		<1%
90	Legal Karma		<1%
91	Bank of America		<1%
92	Kidwell & Kent		<1%
93	Polizzotto & Polizzotto, LLC		<1%
94	Paige		<1%
95	Burch Law Firm, PLLC		<1%
96	John W. Crow		<1%
97	LegalMatch		<1%
98	Law Offices of Rozsa Gyene		<1%
99	Team Hewins		<1%
100	Thomas McKenzie Law		<1%