Online Estate Planning Services in AI answers

Data as of Oct 22, 2026Based on 418 AI responsesReviewed by Dimitry Apollonsky

AI summary

LegalZoom holds a narrow lead over Trust & Will, earning recommendations for comprehensive estate planning packages and straightforward will creation. Trust & Will is the usual answer when buyers ask whether an online service can replace an attorney or need guidance for blended families.

What’s changing · since July

Since July, MyGoodTrustrising has gained visibility across online estate planning discussions.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	LegalZoom 73% comprehensive estate plan bundles, living trusts, and access to attorney reviews	comprehensive estate plan bundles, living trusts, and access to attorney reviews	73%
1	Trust & Will 70% modern estate planning, user-friendly trusts, and guidance for blended families	modern estate planning, user-friendly trusts, and guidance for blended families	70%
3	Quicken WillMaker & Trust 34% comprehensive downloadable software covering household wills, trusts, and healthcare directives	comprehensive downloadable software covering household wills, trusts, and healthcare directives	34%
3	Freewill 33% entirely free, straightforward, and legally valid online will drafting	entirely free, straightforward, and legally valid online will drafting	33%
5	Rocket Lawyer 29% quick document generation paired with ongoing legal consultation memberships	quick document generation paired with ongoing legal consultation memberships	29%
6	Nolo 15% do-it-yourself legal forms and established self-help estate planning resources	do-it-yourself legal forms and established self-help estate planning resources	15%
7	MyGoodTrust 11% digital asset vaults paired with flat-fee estate planning bundles	digital asset vaults paired with flat-fee estate planning bundles	11%
8	Will.com 6% low-cost online will creation for budget-conscious individuals and couples	low-cost online will creation for budget-conscious individuals and couples	6%
8	US Legal Wills 4% budget-friendly estate documents featuring specialized tools for digital assets	budget-friendly estate documents featuring specialized tools for digital assets	4%
10	1Password 3% securing digital accounts and credentials alongside broader estate plans	securing digital accounts and credentials alongside broader estate plans	3%
10	Wealth.com 3%		3%
10	Apple 2%		2%
10	Everplans 2%		2%
10	HeirForge 2%		2%
10	SimplyTrust 2%		2%
10	Google AccountAlphabet product line 2%		2%
10	DigitalWill 2%		2%
10	LastPass 2%		2%
10	FacebookOwned by Meta 2%		2%
10	Gentreo 1%		1%
10	GoogleOwned by Alphabet 1%		1%
10	Quicken 1%		1%
10	Google SearchAlphabet product line 1%		1%
24	American Bar Association 1%		1%
24	Holland & Knight 1%		1%
24	Fabric by Gerber Life 1%		1%
24	WealthCounsel 1%		1%
24	Bitwarden 1%		1%
24	DEXITPLAN 1%		1%
24	Vanilla 1%		1%
24	Wealth DocxWealthCounsel product line 1%		1%
24	Do Your Own Will 1%		1%
24	Apple Digital Legacy 1%		1%
24	LivingTrustAmerica 1%		1%
24	Legado 1%		1%
24	Trustworthy 1%		1%
24	Meta 1%		1%
24	Texas Law Help <1%		<1%
24	Virginia State Bar Lawyer Referral Service <1%		<1%
24	California Courts Self-Help CenterState of California product line <1%		<1%
24	FindLawOwned by Thomson Reuters <1%		<1%
24	Clocr <1%		<1%
24	Settled <1%		<1%
24	Law Offices of Carolina Nunez, P.A.<1%		<1%
24	LegalGEN <1%		<1%
24	Legacy Suite <1%		<1%
24	iWillandTrust <1%		<1%
24	Fidelity Investments <1%		<1%
24	Mama Bear Legal Forms <1%		<1%
24	Estateur <1%		<1%
24	JD Woods Law PLC <1%		<1%
24	Dashlane <1%		<1%
24	Estateably <1%		<1%
54	Legata Law PLLC <1%		<1%
54	State Bar of Arizona <1%		<1%
54	State Bar of Wisconsin <1%		<1%
54	Peach State Wills <1%		<1%
54	North Carolina State Bar <1%		<1%
54	LawVex <1%		<1%
54	Arkansas Law Help <1%		<1%
54	Chukwueke Law <1%		<1%
54	Estateur ProEstateur product line <1%		<1%
54	Honoring Choices Massachusetts <1%		<1%
54	717Legal <1%		<1%
54	State Bar of Texas <1%		<1%
54	Law Offices of Daily, Montfort & Toups <1%		<1%
54	The Florida Bar <1%		<1%
54	Law Office of Jon R. Disrud <1%		<1%
54	DSR Legal <1%		<1%
54	PayPal <1%		<1%
54	Kidwell & Kent <1%		<1%
54	Howell Legacy Planning <1%		<1%
54	Boroja, Bernier & Associates <1%		<1%
54	eLegacy Law <1%		<1%
54	IRS Free FileInternal Revenue Service product line <1%		<1%
54	Nolo Store <1%		<1%
54	John W. Crow <1%		<1%
54	Guides at Texas State Law LibraryTexas product line <1%		<1%
54	Brandon James Legal Services <1%		<1%
54	Wills by Fabric by Gerber <1%		<1%
54	TruWill <1%		<1%
54	Cookman Law <1%		<1%
54	Ross Spano Law, P.A.<1%		<1%
54	U.S. Will Registry <1%		<1%
54	State Bar of Michigan <1%		<1%
54	South Carolina Legislature <1%		<1%
54	Falcon Rappaport & Berkman <1%		<1%
54	Southern Estate Lawyers <1%		<1%
54	Microsoft OneDriveMicrosoft product line <1%		<1%
54	LegalShield <1%		<1%
54	Premium <1%		<1%
54	Ohio State Bar Association <1%		<1%
54	Magill Law Offices <1%		<1%
54	Internal Revenue Service <1%		<1%
54	GoodWills <1%		<1%
54	Just Vanilla <1%		<1%
54	Hailey Petty Law <1%		<1%
54	AIO Legal <1%		<1%
54	Maricopa County Bar Association <1%		<1%
54	Oath <1%		<1%

Who leads each AI engine

ChatGPT SearchChatGPT Search: =1LegalZoom Trust & Will
Google AI ModeGoogle AI Mode: =1LegalZoom Trust & Will

Mentioned in on each engineChatGPT SearchGoogle AI Mode

Widest split: Trust & Will, 56% on ChatGPT Search and 84% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
LegalZoom	60%	85%
Trust & Will	56%	84%
Freewill	29%	37%
Quicken WillMaker & Trust	29%	40%
Rocket Lawyer	17%	40%
Nolo	13%	18%
MyGoodTrust	4%	19%
Will.com	11%	Outside Google AI Mode's top 25
US Legal Wills	6%	2%
1Password	Outside ChatGPT Search's top 25	6%

Latest insights

Weeks of Jul 27 – Sep 6, 2026 · Since Jul 5

LegalZoom Gap between platforms: The platform gap for LegalZoom in Online Estate Planning Services narrowed to 24.6 points, Google AI Mode ahead
Trust & Will Gap between platforms: Trust & Will's platform gap in Online Estate Planning Services widened: Google AI Mode 84%, ChatGPT Search 56.2%
Quicken WillMaker & Trust Gap between platforms: A 10-point platform gap for Quicken WillMaker & Trust in Online Estate Planning Services: Google AI Mode 38.8%, ChatGPT Search 28.9%
Freewill Gap between platforms: A 11.6-point platform gap for Freewill in Online Estate Planning Services: Google AI Mode 36.3%, ChatGPT Search 24.7%
Rocket Lawyer Gap between platforms: Rocket Lawyer's platform gap in Online Estate Planning Services widened: Google AI Mode 40.8%, ChatGPT Search 17%

and 7 more insightssee the ranking

Market map

Mentioned in · since Jul 5

Leading brands by topic

Questions by topic4

Affordable online will creation
- I need to write a will. What is the easiest and most affordable way to create a legally valid one online?
- I'm looking for a budget-friendly way to generate a legal will online. What are the simplest options available?
- Are there any budget-friendly websites where I can draft a valid will myself? I'm looking for something easy to use that doesn't require hiring an attorney.
Online will and trust creation
- I am looking for a digital estate planning service for creating a will and trust online.
- What digital platforms allow me to draft my own will and trust documents?
- I need to set up a trust and a will online. What digital estate planning services are available?
Digital asset estate planning
- I need to make sure my online estate plan covers my digital footprint. How should I approach digital asset management within these legal documents?
- How do I incorporate digital asset management into my online estate plan to ensure my digital footprint is protected?
- How do I incorporate digital asset management into the online will and trust documents I am creating?
- I am planning to write my will. Who offers estate planning for digital assets?
Online will creation
- I need a simple will. Is using an online will maker legally sound, or should I see a lawyer?
- I'm looking to draft a will. How does using an online service compare to working with an attorney?
- Are online will services reliable enough to replace a lawyer for estate planning?
- I need to make a will. Is an online will service just as good as hiring a lawyer?

Which online estate planning services support state-specific revocable trusts powers of attorney and secure document updates after signing?
Which digital estate planning platforms include attorney review and clear guidance for blended families or minor children?
What's the best way to create a will and living will online for my spouse and me?

Sources AI cites100

33% of citations point at the ranked brands’ own sites. cnbc.com, ncoa.org, youtube.com are the most-cited sites outside the ranked brands’ own domains.