What does AI recommend for dietary supplements and nutrition products?

Amazon remains the top online retailer recommended by AI assistants for dietary supplements, securing its leadership position across a wide range of products. However, between October and March, major retailers like Walmart and Target, alongside pharmacy chains such as Walgreens and CVS, dramatically increased their share of recommendations.

Which dietary supplements and nutrition products brands appear most in AI answers?

Across 626 AI responses, Vega is mentioned most, named in 35% of them, followed by Amazon (33%) and The Vitamin Shoppe (32%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 626 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best dietary supplements and nutrition products, according to AI

Data as of Aug 25, 2026 · Based on 626 AI responses · See how Parse measures this

Dietary Supplements and Nutrition Products

416 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Dietary Supplements and Nutrition Products, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Vega		35%
2	AmazonThe top-recommended online marketplace for a vast selection of supplement brands.	The top-recommended online marketplace for a vast selection of supplement brands.	33%
3	The Vitamin ShoppeShowed significant gains, especially for methylated vitamins and vegan recovery supplements.	Showed significant gains, especially for methylated vitamins and vegan recovery supplements.	32%
4	GNCIncreasingly cited as a specialized retailer for creatine and protein bars.	Increasingly cited as a specialized retailer for creatine and protein bars.	30%
5	iHerbA consistent recommendation for a wide range of vitamins and supplements.	A consistent recommendation for a wide range of vitamins and supplements.	24%
6	Transparent Labs		22%
7	Thorne		17%
8	WalmartA rapidly growing recommendation, now frequently cited across multiple supplement categories.	A rapidly growing recommendation, now frequently cited across multiple supplement categories.	16%
9	Health & Her		15%
10	Vitacost		15%
11	CVS Health		15%
12	Estroven		15%
13	TargetFrequently suggested for purchasing protein bars, creatine, and hormone creams.	Frequently suggested for purchasing protein bars, creatine, and hormone creams.	15%
14	Garden of Life		14%
15	NAKED Nutrition		13%
16	Hammer Nutrition		13%
17	Walgreens Boots Alliance		13%
18	OLLY		12%
19	Womaness		11%
20	Perelel Health		10%
21	Science in Sport		10%
22	NSF International		10%
23	USP–NF		8%
24	Nature's Craft		8%
25	Pure Encapsulations		8%
26	Formula 369		8%
27	Ghost Lifestyle		7%
28	Form Nutrition		7%
29	SNAP Supplements		6%
30	Vegetology		6%
31	NOW FoodsA staple recommendation for specific ingredients like L-glutamine and progesterone cream.	A staple recommendation for specific ingredients like L-glutamine and progesterone cream.	6%
32	Whole Foods Market		6%
33	Fluid Sports Nutrition		5%
34	ConsumerLab		5%
35	Nordic Naturals		5%
36	SunWarrior		5%
37	Thrive Market		5%
38	1st Phorm		5%
39	Live Momentous		5%
40	The Feed		5%
41	Complement		4%
42	Skratch Labs		4%
43	Dr. Vegan		4%
44	Life Extension		4%
45	Vegan Essentials		4%
46	Just Ingredients		4%
47	Legion Athletics		4%
48	Ulta Beauty		4%
49	Examine		4%
50	Vivo Life		3%
51	Running Warehouse		3%
52	Backcountry		3%
53	Fullscript		3%
54	Tailwind Nutrition		3%
55	Swolverine		3%
56	PlantFusion		3%
57	Bare Performance Nutrition		3%
58	Amberen		3%
59	Gaia Harmony		3%
60	For Wellness		3%
61	Metagenics		3%
62	Future Kind		3%
63	Blessed Plant Protein Powder		3%
64	AZO		3%
65	Scheels		3%
66	Sur Nutrition		3%
67	Nature Made		3%
68	Pharmalynk		3%
69	Truvani		3%
70	Torq		3%
71	Gnarly Nutrition		2%
72	Ora Organic		2%
73	Clean Machine Online		2%
74	Procter & Gamble		2%
75	Ritual		2%
76	Ritual		2%
77	National Geographic		2%
78	Condor Cycles		2%
79	Nuzest		2%
80	O-Positiv		2%
81	True Nutrition		2%
82	The Better Menopause		2%
83	Muscle Feast		2%
84	Orgain		2%
85	Wild Nutrition		2%
86	Plant People		2%
87	Midi Health		2%
88	Mayo Clinic		2%
89	Designs for Health		2%
90	Iron Vegan		2%
91	SwissRX		2%
92	Nature's Bounty		2%
93	MaryRuth Organics		2%
94	Informed Sport		1%
95	BODi		1%
96	Sprouts Farmers Market		1%
97	eBay		1%
98	My Menopause Centre		1%
99	Naturelo		1%
100	Harvard University		1%