Data as of Aug 25, 2026 · Based on 313 AI responses · Shares cover the last 30 days · See how Parse measures this
SEO and Conversion Optimization Services
Parse
https://parse.gl
Google's suite of tools remains the dominant recommendation from AI assistants for SEO and conversion optimization. Meanwhile, AI is increasingly recommending a broader set of specialized tools and agencies, with brands like and gaining significant visibility since late 2025.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 41% | ||
| 2 | A core tool for keyword research and competitive SEO analysis. | 8% | |
| 3 | 7% | ||
| 4 | 6% | ||
| 5 | 6% | ||
| 6 | Frequently recommended platform for A/B testing and CRO experimentation. | 6% | |
| 7 | Praised for heatmaps and session recordings to understand user behavior. | 6% | |
| 8 | 6% | ||
| 9 | Frequently mentioned with | 5% | |
| 10 | 5% | ||
| 11 | 5% | ||
| 12 | 4% | ||
| 13 | 4% | ||
| 14 | 4% | ||
| 15 | 4% | ||
| 16 | 4% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 43% of analyzed answers.
“A generic source for recruitment agencies.” → “A specific recommendation for flexible, project-based CRO work.”
Went from rank #16 to #7 between November and March.
Rose from rank #46 to #11 between November and March.
Fell from rank #10 to #13 between November and March.
Declined from rank #11 to #14 between November and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 0% | 41% | ||
| 18% | 5% | ||
| 0% | 36% | ||
| 18% | 5% | ||
| 5% | 32% |
Across 313 AI responses, Alphabet is mentioned most, named in 41% of them, followed by Semrush (8%) and Unbounce (7%).
Parse measures each brand's mention rate — the share of answers naming it — across 313 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Early responses separated SEO and CRO into distinct tactic lists. From January 2026, both ChatGPT and Google AI Overviews began framing the answer as a strategic choice between DIY, hiring an agency, or a hybrid approach, often mentioning specific tools like
Semrush and
Ahrefs that agencies use.
Brands mentioned
Answers consistently recommend looking for candidates with a data-driven process and experience with specific tools. ChatGPT and Google AI Overviews both name a core set of tools (
Google Analytics, , , ) as essential, and frequently cite platforms like and for finding vetted talent.
Brands mentioned
Answers consistently recommend looking for candidates with a data-driven process and experience with specific tools. ChatGPT and Google AI Overviews both name a core set of tools (
Google Analytics,
Hotjar,
Optimizely,
VWO) as essential, and frequently cite platforms like
MarketerHire and
Toptal for finding vetted talent.