Data as of Aug 25, 2026 · Based on 1,038 AI responses · See how Parse measures this
Mobile Device Management Software
Parse
https://parse.gl
Microsoft now leads AI recommendations for Mobile Device Management, frequently positioned as the top choice for mixed Windows and macOS fleets. This reflects a broader pattern where AI assistants sharply segment the market, consistently recommending specialists like for -centric organizations while highlighting unified platforms for diverse environments.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The undisputed industry standard for managing | 66% | |
| 2 | 63% | ||
| 3 | 54% | ||
| 4 | A flexible, cross-platform UEM suitable for diverse device environments. | 52% | |
| 5 | Combines device management with identity and access control features. | 50% | |
| 6 | Praised for its simple interface and flexibility in mixed-OS environments. | 41% | |
| 7 | Highlighted for ease of use, affordability, and offering a free tier. | 38% | |
| 8 | A cost-effective MDM solution for SMBs and education with | 34% | |
| 9 | 30% | ||
| 10 | 29% | ||
| 11 | 23% | ||
| 12 | An enterprise-grade UEM for large organizations with complex needs. | 21% | |
| 13 | 20% | ||
| 14 | 18% | ||
| 15 | 13% | ||
| 16 | 10% | ||
| 17 | 6% | ||
| 18 | 5% | ||
| 19 | 5% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
rippling.com is the page AI reaches for most here, cited in 52% of analyzed answers.
“A niche leader exclusively for Apple-only fleets.” → “A core component in hybrid strategies, paired with Intune for mixed environments.”
Solidified its position as the top alternative to Jamf for Mac-heavy teams, climbing to #7 overall by Mar 2026.
Dropped from #1 to #3 overall between Oct 2025 and Mar 2026, increasingly overshadowed by Microsoft Intune.
Rose from #3 to #2 overall; mention rates in mixed-Fleet prompts consistently exceeded 90% from Dec 2025 onward.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 86% | 59% | ||
| 67% | 55% | ||
| 68% | 45% | ||
| 47% | 23% | ||
| 27% | 39% |
The two models disagree most about Addigy (ChatGPT #5, Google #15) and Microsoft Entra ID (ChatGPT #15, Google #24).
Microsoft now leads AI recommendations for Mobile Device Management, frequently positioned as the top choice for mixed Windows and macOS fleets. This reflects a broader pattern where AI assistants sharply segment the market, consistently recommending specialists like Jamf for Apple-centric organizations while highlighting unified platforms for diverse environments.
Across 1,038 AI responses, Jamf is mentioned most, named in 66% of them, followed by Microsoft (63%) and Iru (54%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,038 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Microsoft Intune is the dominant recommendation, consistently framed as the ideal choice for organizations already within the
Microsoft ecosystem. Cross-platform alternatives like
Hexnode,
JumpCloud, and more recently (for the Mac portion of a ) are also cited.
Microsoft Intune is the dominant recommendation, consistently framed as the ideal choice for organizations already within the
Microsoft ecosystem. Cross-platform alternatives like
Hexnode, , and more recently (for the Mac portion of a ) are also cited.
JumpCloud and are leading recommendations, often praised for their unified dashboards. Solutions like , , and also appear frequently, highlighted for their simple interfaces and ease of setup.
Brands mentioned
Brands mentioned
JumpCloud and
Microsoft Intune are leading recommendations, often praised for their unified dashboards. Solutions like
Miradore,
Scalefusion, and
Hexnode also appear frequently, highlighted for their simple interfaces and ease of setup.
The market map