Data as of Aug 25, 2026 · Based on 1,542 AI responses · Shares cover the last 30 days · See how Parse measures this
Nonprofit Fundraising and Donor CRM
Parse
https://parse.gl
Givebutter leads, named in 28% of answers, ahead of at 25% and at 23%.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently recommended for its free platform, integrated CRM, and tip-based model. | 28% | |
| 2 | The top recommendation for automating year-end tax receipts for all donors. | 25% | |
| 3 | Initially a top choice, now less cited for fintech-focused prompts. | 23% | |
| 4 | Praised for its 100% free fundraising model that covers all processing fees. | 18% | |
| 5 | 15% | ||
| 6 | Often paired with banking platforms for its discounted nonprofit payment processing. | 12% | |
| 7 | The dominant recommendation for university phonathon management software. | 12% | |
| 8 | 11% | ||
| 9 | 11% | ||
| 10 | 11% | ||
| 11 | A recurring suggestion, especially for simple setups and smaller nonprofits. | 10% | |
| 12 | Frequently suggested as a fintech banking platform built specifically for nonprofits. | 8% | |
| 13 | 8% | ||
| 14 | 8% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | Combines banking with grant tracking and project-level accounting tools. | 6% | |
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
bloomerang.com is the page AI reaches for most here, cited in 27% of analyzed answers.
Rose from #5 to #1 in mentions between Nov 2025 and Mar 2026.
Dropped from #1 to #7 in overall mentions from Nov 2025 to Mar 2026.
Climbed from #6 to #3 overall between Nov 2025 and Mar 2026.
“A backend payment processor to integrate with other tools” → “A core fintech solution for nonprofits with specialized rates”
Declined from #3 to #10 overall from Nov 2025 to Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 18% | 32% | ||
| 23% | 17% | ||
| 21% | 17% | ||
| 13% | 20% | ||
| 21% | 8% |
The two models disagree most about Banking Crowded (ChatGPT #22, Google #8) and QuickBooks (ChatGPT #3, Google #16).
Across 1,542 AI responses, Givebutter is mentioned most, named in 28% of them, followed by Donorbox (25%) and Bloomerang (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,542 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Givebutter has emerged as the most-cited platform for nonprofit fundraising, displacing established CRMs as AI assistants increasingly recommend a new generation of fintech tools. This shift prioritizes platforms that offer integrated banking, event management, and zero-fee donation models.
Donorbox has been the dominant recommendation for automating year-end tax receipts across the entire period. While other platforms like
DonorPerfect and
Bloomerang are frequently cited,
Donorbox consistently held the top spot in AI-generated lists.
Donorbox has been the dominant recommendation for automating year-end tax receipts across the entire period. While other platforms like
DonorPerfect and
Bloomerang are frequently cited, consistently held the top spot in AI-generated lists.
Answers shifted from recommending dedicated fintech banks like Mazlo and to prioritizing all-in-one fundraising platforms like and . By early 2026, these fundraising tools were framed as the primary answer to a business banking question, indicating a broader interpretation of "fintech" by AI.
Brands mentioned
Brands mentioned
Answers shifted from recommending dedicated fintech banks like Mazlo and
Banking Crowded to prioritizing all-in-one fundraising platforms like
Givebutter and
Zeffy. By early 2026, these fundraising tools were framed as the primary answer to a business banking question, indicating a broader interpretation of "fintech" by AI.
The market map
Recommended by need