Data as of Aug 25, 2026 · Based on 626 AI responses · Shares cover the last 30 days · See how Parse measures this
Stock Media and UGC Platforms
Parse
https://parse.gl
Pexels is the most cited stock media platform for visual content creators across both ChatGPT and Google AI search environments. this market leaderboard is currently led by , with and rounding out the top three.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Primary destination for high-quality, inclusive, and diverse free imagery. | 72% | |
| 2 | 58% | ||
| 3 | 50% | ||
| 4 | 43% | ||
| 5 | Extensive video-focused library favored by social media and marketing agencies. | 41% | |
| 6 | Leading specialized library for authentic images of Black and Brown communities. | 37% | |
| 7 | 29% | ||
| 8 | 28% | ||
| 9 | Combined design and stock library utility for rapid content creation. | 21% | |
| 10 | 19% | ||
| 11 | 17% | ||
| 12 | 16% | ||
| 13 | 13% | ||
| 14 | 13% | ||
| 15 | 12% | ||
| 16 | 12% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 8% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 6% |
Who wins on each AI
ChatGPT favors specialized tools like Kaboompics and CreateHER Stock, while Google AI Overviews prioritizes broader utility platforms including Adobe Express and Gender Spectrum Collection.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 33% of analyzed answers.
rose from #18 to #2 in this ranking since Nov 2025
dropped from #1 (72% mention rate) to #3 (39%)
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 74% | 76% | ||
| 61% | 43% | ||
| 46% | 59% | ||
| 43% | 46% | ||
| 48% | 37% |
The two models disagree most about Artgrid (ChatGPT #25, Google #11) and CreateHER Stock (ChatGPT #13, Google #25).
Across 626 AI responses, Pexels is mentioned most, named in 72% of them, followed by Pixabay (58%) and Getty Images (50%).
Parse measures each brand's mention rate — the share of answers naming it — across 626 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently prioritize unlimited download services like Envato Elements and
Storyblocks for high-volume content managers. The discussion evolved from a simple list of providers to an emphasis on platform-specific workflows for
Adobe or
Canva users.
Brands mentioned
AI responses consistently prioritize unlimited download services like Envato Elements and
Storyblocks for high-volume content managers. The discussion evolved from a simple list of providers to an emphasis on platform-specific workflows for
Adobe or users.
Responses strongly converge on Pexels and
as the primary providers for inclusive, no-attribution imagery. Over time, the scope of niche recommendations has expanded to include specialized collections like Gender Spectrum Collection and Disabled And Here.