Who AI recommends, and when it changes.
Data as of Apr 11, 2026 · Based on 32 AI answers · A buyer need in Student Loan Refinance & Personal Loans. · See how Parse measures this
The market for physician student loan refinancing is highly contested between and , with both brands capturing massive shares of digital recommendations between March and April 2026. Buyers are consistently steered toward these two leaders due to their specialized residency terms and competitive high-balance rates, while serves as a strong alternative.
Recommendation share
KeyBank leads at 28% of AI recommendations; SoFi follows at 25%.
By platform
Platforms disagree: KeyBank leads on Google AI Overviews, SoFi on ChatGPT.
SoFi
