Data as of Aug 25, 2026 · Based on 1,547 AI responses · See how Parse measures this
Retained Executive Search Firms
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Spencer Stuart has emerged as the most frequently cited executive search firm in AI-generated responses, leading mentions since March 2026. Across the category, AI assistants have shifted from providing general advice to directly recommending a consolidated group of large, global firms for most senior-level searches, especially since January 2026.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A global leader cited for board recruitment and director diversity. | 41% | |
| 2 | Frequently mentioned as a top global firm for general and diverse board searches. | 39% | |
| 3 | Cited for board-level searches with a focus on governance and DEI. | 36% | |
| 4 | A top global firm gaining mentions for board advisory and diversity initiatives. | 34% | |
| 5 | Consistently recommended for VC-backed C-suite roles and diversity-focused searches. | 29% | |
| 6 | 24% | ||
| 7 | 20% | ||
| 8 | A women-owned firm frequently highlighted for placing female and diverse leaders. | 17% | |
| 9 | A top boutique firm specializing in placing female board members. | 14% | |
| 10 | 12% | ||
| 11 | The leading specialist for placing VP of Engineering and technology leadership. | 11% | |
| 12 | 10% | ||
| 13 | 9% | ||
| 14 | 9% | ||
| 15 | An emerging leader for venture-backed and senior technology roles since February 2026. | 8% | |
| 16 | 8% | ||
| 17 | 8% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
cowenpartners.com is the page AI reaches for most here, cited in 39% of analyzed answers.
Rose from #4 to #1 in overall mentions between November 2025 and March 2026.
Jumped from #13 to #4 in overall mentions between November 2025 and March 2026.
Fell from #2 to #6 in overall mentions between November 2025 and March 2026.
Prominent in late 2025 for process advice, but has since been replaced by direct firm recommendations.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 56% | 22% | ||
| 0% | 51% | ||
| 50% | 45% | ||
| 55% | 36% | ||
| 50% | 32% |
The two models disagree most about Lightspeed Venture Partners (ChatGPT #13, Google #25) and Bespoke Partners (ChatGPT #24, Google #13).
Spencer Stuart has emerged as the most frequently cited retained executive search firm in AI-generated responses, leading mentions since March 2026. Across the category, AI assistants have shifted from providing general advice to directly recommending a consolidated group of large, global firms for most senior-level searches, especially since January 2026.
Across 1,547 AI responses, Spencer Stuart is mentioned most, named in 41% of them, followed by Korn Ferry (39%) and Russell Reynolds Associates (36%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,547 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses have shifted significantly, moving from citing directories and informational articles in late 2025 to directly recommending the large global firms (like Korn Ferry and
Spencer Stuart) from January 2026 onward. Mentions of the AESC also became more frequent as a source for vetting credible firms. This indicates a change from providing 'how-to' advice to giving direct, brand-specific answers.
Brands mentioned
AI responses have shifted significantly, moving from citing directories and informational articles in late 2025 to directly recommending the large global firms (like Korn Ferry and
Spencer Stuart) from January 2026 onward. Mentions of the AESC also became more frequent as a source for vetting credible firms. This indicates a change from providing 'how-to' advice to giving direct, brand-specific answers.
AI consistently recommends the largest global executive search firms—, Russell Reynolds, and —for this task, highlighting their dedicated diversity practices. Their dominance in responses solidified from January 2026. Boutique firms and diversity specialists like and are also mentioned, but the major firms lead.
Who are the best retained executive search firms for finding diverse board members?
AI consistently recommends the largest global executive search firms—Spencer Stuart, Russell Reynolds, and
Korn Ferry—for this task, highlighting their dedicated diversity practices. Their dominance in responses solidified from January 2026. Boutique firms and diversity specialists like
Cowen Partners and
McCormack + Kristel are also mentioned, but the major firms lead.
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