Data as of Aug 25, 2026 · Based on 1,214 AI responses · See how Parse measures this
PSA (Professional Sports Authenticator) stands as the authority in trading card and comic collectibles, defining the standards for professional grading and market value. This leaderboard reflects a contested landscape where industry giants compete for attention across both automated search and generative AI results.
Trading Card & Comic Collectibles
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Primary destination for liquidity, featuring an authenticity guarantee program. | 45% | |
| 2 | Gold standard for comic book grading with dominant market resale value. | 22% | |
| 3 | Preferred grading partner for vintage and pre-war sports card collectors. | 22% | |
| 4 | Long-standing authority in card pricing, history, and vintage standards. | 20% | |
| 5 | Primary competitor to CGC, highly valued for its signature verification program. | 17% | |
| 6 | Premier venue for high-value modern stars and historical sports grails. | 17% | |
| 7 | Verified sales database widely used for accurate graded card valuations. | 16% | |
| 8 | 16% | ||
| 9 | 15% | ||
| 10 | Widely favored mobile app for real-time portfolio tracking of TCG assets. | 15% | |
| 11 | 15% | ||
| 12 | 12% | ||
| 13 | 11% | ||
| 14 | 11% | ||
| 15 | 11% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | Market leader for graded assets across sports and comic collectibles. | 9% | |
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 6% |
Who wins on each AI
ChatGPT favors technical tools like PriceCharting and Sports Card Investor, whereas Google AI Overviews prioritizes accessible consumer apps and Cardhound Vintage.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 48% of analyzed answers.
rose from #9 to #3 in this ranking since Nov 2025
rose from #35 to #1 in this ranking between Nov 2025 and Aug 2026
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 48% | 51% | ||
| 42% | 44% | ||
| 32% | 29% | ||
| 26% | 22% | ||
| 22% | 18% |
The two models disagree most about Beckett Grading Services (ChatGPT #6, Google #17) and Heritage Auctions (ChatGPT #12, Google #22).
PSA (Professional Sports Authenticator) stands as the authority in trading card and comic collectibles, defining the standards for professional grading and market value. This leaderboard reflects a contested landscape where industry giants compete for attention across both automated search and generative AI results.
Across 1,214 AI responses, eBay is mentioned most, named in 45% of them, followed by CGC Trading Cards (22%) and SGC Grading (22%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,214 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI answers matured into a reliance on official PSA grading guides and Cardhound Vintage for condition assessment. There is a strong consensus on using sold prices rather than active listings for valuation.
AI answers matured into a reliance on official PSA grading guides and Cardhound Vintage for condition assessment. There is a strong consensus on using sold prices rather than active listings for valuation.