Best headless CMS and visual editors, according to AI

Data as of Aug 25, 2026 · Based on 1,582 AI responses · See how Parse measures this

Headless CMS and Visual Editors

365 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Headless CMS and Visual Editors, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	StoryblokMarket favorite for native visual editing and intuitive marketer-friendly content workflows.	Market favorite for native visual editing and intuitive marketer-friendly content workflows.	60%
2	SanityDeveloper-centric platform utilizing real-time collaboration and highly flexible content modeling structures.	Developer-centric platform utilizing real-time collaboration and highly flexible content modeling structures.	48%
3	ContentfulReliable enterprise-grade headless CMS with mature API tooling and multi-channel delivery support.	Reliable enterprise-grade headless CMS with mature API tooling and multi-channel delivery support.	45%
4	PrismicComponent-focused builder allowing marketers to assemble pages using pre-defined modular content slices.	Component-focused builder allowing marketers to assemble pages using pre-defined modular content slices.	43%
5	StrapiPopular open-source choice providing high control over backend infrastructure and data models.	Popular open-source choice providing high control over backend infrastructure and data models.	42%
6	Hygraph		31%
7	Builder.ioVisual development platform that maps drag-and-drop layouts to native frontend component libraries.	Visual development platform that maps drag-and-drop layouts to native frontend component libraries.	22%
8	WordPress		17%
9	DatoCMS		12%
10	ButterCMS		12%
11	Webflow		11%
12	Contentstack		10%
13	Next.jsPrimary frontend framework integration for headless CMS stacks requiring performant server-side rendering.	Primary frontend framework integration for headless CMS stacks requiring performant server-side rendering.	10%
14	Plasmic		9%
15	Directus		9%
16	React Bricks		8%
17	Payload CMS		7%
18	Magnolia CMS		7%
19	Tina CMS		6%
20	BigCommerce		6%
21	HubSpot		6%
22	Kontent.ai		6%
23	Unlayer		6%
24	WordPress VIP		5%
25	Gatsby		5%
26	Shopify		4%
27	dotCMS		4%
28	Zapier		4%
29	Automattic		4%
30	TeleportHQ		4%
31	Agility CMS		3%
32	Alphabet		3%
33	Buffer		3%
34	LinkedIn		3%
35	React		3%
36	Adobe		3%
37	Meta		3%
38	Makeswift		3%
39	Decap CMS		3%
40	Commercetools		3%
41	Nuxt		3%
42	WPGraphQL		3%
43	Hootsuite		3%
44	Bloomreach		3%
45	Wix		2%
46	Smash Balloon		2%
47	Drupal		2%
48	Astro		2%
49	Elementor		2%
50	Vercel		2%
51	X		2%
52	Make		2%
53	Styla		2%
54	Netlify		2%
55	Intuit		2%
56	Blog2Social		2%
57	Salesforce		2%
58	Blocks Edit		2%
59	CoreMedia		2%
60	Jahia		2%
61	Vue.js		2%
62	Textpattern		2%
63	Squarespace		2%
64	Tiny Cloud		2%
65	Uniform		1%
66	Bizzkit		1%
67	Webstudio		1%
68	Craft CMS		1%
69	Shogun		1%
70	Yoast		1%
71	Ghost		1%
72	Grav		1%
73	Microweber		1%
74	Shopify		1%
75	Concrete CMS		<1%
76	Hugo		<1%
77	TikTok		<1%
78	Medium		<1%
79	Lokalise		<1%
80	WP Engine		<1%
81	Weaverse		<1%
82	Alokai		<1%
83	ImpressPages		<1%
84	Zesty		<1%
85	Pinterest		<1%
86	Statamic		<1%
87	SCAYLE		<1%
88	Pantheon		<1%
89	SilverStripe		<1%
90	Webflow		<1%
91	CKEditor		<1%
92	Enonic		<1%
93	Ibexa		<1%
94	CloudCannon		<1%
95	Rank Math		<1%
96	Jamstack		<1%
97	StoryChief		<1%
98	Brightspot		<1%
99	Pinterest		<1%
100	Flockler		<1%

and 75 more brands in this ranking

Who wins on each AI

ChatGPT and Google AI Overviews differ significantly on the ranking of headless tools, with Astro, Prismic, and Vercel showing considerable disparity in their platform-specific prominence.

ChatGPT SearchGoogle AI Mode

Mention rate on each AI platform, by brand
Brand	ChatGPT Search	Google AI Mode
Sanity	68%	56%
Storyblok	59%	61%
Contentful	65%	45%
Strapi	46%	37%
Prismic	12%	43%

The two models disagree most about Prismic (ChatGPT #14, Google #4).

Sources AI cited

hygraph.com is the page AI reaches for most here, cited in 35% of analyzed answers.

Best headless CMS and visual editors, according to AI

Best headless CMS and visual editors, according to AI

What shifted

Communities where this category lives

How AI answersHow AI answers questions in Headless CMS and Visual Editors

Other markets

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Frequently asked questions

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