Data as of Aug 25, 2026 · Based on 1,512 AI responses · See how Parse measures this
Passwordless Authentication and MFA Platforms
Parse
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Microsoft has become the most frequently recommended platform for passwordless authentication, leading a field of established identity providers. While enterprise identity remains a battleground between , , and , developer-focused platforms like and are increasingly top choices for modern login APIs.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The most cited platform, often recommended for enterprises using Azure or Microsoft 365. | 63% | |
| 2 | A top IAM provider, frequently cited for its extensive app integrations. | 51% | |
| 3 | The default recommendation for FIDO2 hardware security keys, specifically its YubiKey products. | 42% | |
| 4 | Routinely suggested alongside | 37% | |
| 5 | 34% | ||
| 6 | A key player in HSM-as-a-Service and enterprise FIDO key management. | 33% | |
| 7 | Praised for user-friendly MFA and strong integration with hardware security keys. | 28% | |
| 8 | Frequently recommended for Hardware Security Modules (HSMs) as a service. | 22% | |
| 9 | 20% | ||
| 10 | 19% | ||
| 11 | 17% | ||
| 12 | 14% | ||
| 13 | 14% | ||
| 14 | 14% | ||
| 15 | 13% | ||
| 16 | 13% | ||
| 17 | 13% | ||
| 18 | 12% | ||
| 19 | 11% | ||
| 20 | 11% | ||
| 21 | 11% | ||
| 22 | 10% | ||
| 23 | 9% | ||
| 24 | 9% | ||
| 25 | 9% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
fidoalliance.org is the page AI reaches for most here, cited in 40% of analyzed answers.
Climbed from #3 to #1 in mentions between Oct 2025 and Mar 2026.
Fell from #1 to #3 in mention share since Oct 2025.
Rose from #8 to #5 in mentions since Oct 2025.
Microsoft has become the most frequently recommended platform for passwordless authentication, leading a field of established identity providers. While enterprise identity remains a battleground between Microsoft, Yubico, and Okta, developer-focused platforms like Stytch and Auth0 are increasingly top choices for modern login APIs.
Across 1,512 AI responses, Microsoft is mentioned most, named in 63% of them, followed by Okta (51%) and Yubico (42%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,512 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend combining an enterprise Identity Provider like Microsoft or
Okta with specialized lifecycle management platforms from vendors like
Thales or
Versasec. is mentioned both for its keys and emerging enterprise management tools, with the overall framing emphasizing the need for both an IdP and dedicated management tools.
I need a hardware security key (HSK) management solution for our entire company's 2FA deployment.
AI responses consistently recommend combining an enterprise Identity Provider like Microsoft or
Okta with specialized lifecycle management platforms from vendors like
Thales or . is mentioned both for its keys and emerging enterprise management tools, with the overall framing emphasizing the need for both an IdP and dedicated management tools.
AI answers focus on combining YubiKeys with IAM platforms like Okta or Entra ID. Over time, 's own enterprise management services and specialized providers like and are mentioned more frequently as essential for lifecycle management at scale.
AI answers focus on combining YubiKeys with IAM platforms like Okta or
Microsoft Entra ID. Over time,
Yubico's own enterprise management services and specialized providers like
PointSharp and
Intercede are mentioned more frequently as essential for lifecycle management at scale.