The top three brands captured 25.4% of direct mentions in Email Phishing Defense & Awareness Platforms.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 4,977 AI responses · See how Parse measures this
Email Phishing Defense & Awareness Platforms
Parse
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Proofpoint continues to lead AI recommendations for email security and awareness training. However, the landscape is shifting, with platforms like gaining significant ground by focusing on gamified, behavior-driven training.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The established leader for enterprise email gateways and threat-informed awareness training. | 55% | |
| 2 | Widely cited as the market leader for its vast library of training content. | 43% | |
| 3 | Rapidly gaining recommendations due to its gamified, adaptive approach to phishing simulations. | 37% | |
| 4 | A top contender for email gateways, often cited for its sandboxing capabilities. | 30% | |
| 5 | A fast-rising recommendation for security native to the Microsoft 365 ecosystem. | 27% | |
| 6 | Frequently recommended for email protection and sandboxing, particularly for SMBs. | 26% | |
| 7 | 23% | ||
| 8 | Still a key player, but increasingly framed around phishing response and reporting. | 22% | |
| 9 | 15% | ||
| 10 | 15% | ||
| 11 | A new favorite for gamified, story-driven modules that boost employee engagement. | 14% | |
| 12 | A leading choice for AI-native, behavior-based detection of advanced email threats. | 13% | |
| 13 | 10% | ||
| 14 | 10% | ||
| 15 | 9% | ||
| 16 | 8% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
brside.com is the page AI reaches for most here, cited in 30% of analyzed answers.
Share of direct mentions
share of answers
share of answers
“the undisputed industry standard for security awareness training.” → “the leader for comprehensive content, contrasted with others for engagement.”
Ranked #7 in Oct 2025 but climbed to #3 by Mar 2026.
Jumped from #28 to #6 overall between Oct 2025 and Mar 2026.
Slipped from #5 to #9 overall between Oct 2025 and Mar 2026.
Dropped from #3 to #7 overall between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 51% | 44% | ||
| 48% | 38% | ||
| 41% | 42% | ||
| 29% | 19% | ||
| 25% | 15% |
The two models disagree most about Cofense (ChatGPT #6, Google #16) and Cofense PhishMe (ChatGPT #11, Google #21).
Proofpoint continues to lead AI recommendations for email security and awareness training. However, the landscape is shifting, with platforms like HoxHunt gaining significant ground by focusing on gamified, behavior-driven training.
Across 4,977 AI responses, Proofpoint is mentioned most, named in 55% of them, followed by KnowBe4 (43%) and HoxHunt (37%).
Parse measures each brand's mention rate — the share of answers naming it — across 4,977 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
KnowBe4 has consistently dominated responses to this prompt. Since late 2025,
HoxHunt and
Proofpoint have become fixtures in the top three as well, often displacing earlier contenders like
Cofense and Infosec IQ.
KnowBe4 has consistently dominated responses to this prompt. Since late 2025,
HoxHunt and
Proofpoint have become fixtures in the top three as well, often displacing earlier contenders like and Infosec IQ.
Much like similar prompts, AI answers consistently place KnowBe4 at the top. and solidified their positions as the primary alternatives throughout 2025 and into 2026, often mentioned for gamification and threat intelligence, respectively.
Brands mentioned
Brands mentioned
Much like similar prompts, AI answers consistently place KnowBe4 at the top.
HoxHunt and
Proofpoint solidified their positions as the primary alternatives throughout 2025 and into 2026, often mentioned for gamification and threat intelligence, respectively.
The market map