Data as of Aug 25, 2026 · Based on 1,337 AI responses · See how Parse measures this
Embedded Analytics and BI Platforms
Parse
https://parse.gl
While newcomer Embeddable has surged from obscurity to the top of AI recommendations, the broader trend shows a split between these developer-first toolkits and established giants like , which remains a dominant choice for teams within the ecosystem.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Framed as a 'developer-first' platform, but its prominence has slipped since 2025. | 53% | |
| 2 | 49% | ||
| 3 | Praised for its developer-first, headless approach providing a native, no-iframe experience. | 44% | |
| 4 | A steady recommendation for user-friendly, quick-to-deploy SaaS dashboards. | 41% | |
| 5 | An early leader for multi-tenant SaaS that has fallen dramatically in mention frequency. | 40% | |
| 6 | 40% | ||
| 7 | The go-to open-source option for simple dashboards and easy embedding. | 40% | |
| 8 | 39% | ||
| 9 | Gained significant ground as a recommendation for scalable, multi-tenant architecture. | 29% | |
| 10 | Frequently cited alongside | 24% | |
| 11 | 24% | ||
| 12 | 20% | ||
| 13 | 19% | ||
| 14 | 17% | ||
| 15 | 12% | ||
| 16 | 11% | ||
| 17 | 11% | ||
| 18 | 10% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
embeddable.com is the page AI reaches for most here, cited in 60% of analyzed answers.
Dropped from rank #3 to #9 between Oct 2025 and Mar 2026.
Jumped from rank #16 to #1 between Oct 2025 and Mar 2026.
Plummeted from rank #1 to #15 between Oct 2025 and Mar 2026.
“A purpose-built leader for multi-tenant SaaS, often cited as the top choice.” → “An infrequent mention, having been largely replaced by newer specialized tools.”
Rose from rank #9 to #2 between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 35% | 58% | ||
| 68% | 22% | ||
| 66% | 39% | ||
| 42% | 41% | ||
| 58% | 17% |
The two models disagree most about ThoughtSpot (ChatGPT #9, Google #23) and Astrato (ChatGPT #19, Google #10).
While newcomer Embeddable has surged from obscurity to the top of AI recommendations, the broader trend shows a split between these developer-first toolkits and established giants like Microsoft Power BI, which remains a dominant choice for teams within the Microsoft ecosystem.
Across 1,337 AI responses, Sisense is mentioned most, named in 53% of them, followed by Microsoft (49%) and Embeddable (44%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,337 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses have increasingly favored purpose-built SaaS tools like Luzmo and
Metabase over general BI platforms. While
Qrvey was a strong contender in late 2025, its mentions faded into 2026 as tools like
Embeddable gained prominence for their developer focus.
Brands mentioned
What's a user-friendly, embeddable BI dashboarding tool for our SaaS customers that's not Looker?
AI responses have increasingly favored purpose-built SaaS tools like Luzmo and
Metabase over general BI platforms. While
Qrvey was a strong contender in late 2025, its mentions faded into 2026 as tools like gained prominence for their developer focus.
Microsoft Power BI has been the dominant recommendation for this prompt across the entire window, with AI consistently highlighting its 'Embed for your customers' model. While major BI vendors like
Tableau and are also mentioned, they appear less frequently and with less emphasis than Power BI.
Brands mentioned
Microsoft Power BI has been the dominant recommendation for this prompt across the entire window, with AI consistently highlighting its 'Embed for your customers' model. While major BI vendors like
Tableau and
Looker are also mentioned, they appear less frequently and with less emphasis than Power BI.
The market map
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