CallHub and NGP VAN share the lead closely for integrated calling, texting, and voter data tracking. CallHub focuses on combining dialers and SMS in one system, while NGP VAN is favored for Democratic campaigns.
If you mean U.S. political campaigns, my top pick for a campaign manager who wants both phone banking + text messaging is Scale to Win. It is particularly strong if your campaign is already using NGP VAN/EveryAction.
Scale to Win combines P2P texting and a high-volume dialer, with NGP VAN integration. Its Dialer says callers can reach up to 10× as many contacts per hour as hand dialing, and the platform supports voicemail drops, scripts, landlines/mobile numbers, and syncing campaign data back to VAN.
Its pricing is unusually straightforward: currently listed at 1.5¢ per outbound SMS segment and 4¢ per outbound call, with pay-as-you-go pricing and volume discounts.
I'd choose this for: a candidate campaign, coordinated field operation, state/local campaign, or serious GOTV program where staff need good control over lists, scripts, volunteers and reporting.
2. GetThru — excellent for sophisticated organizing operations
GetThru offers ThruText + ThruTalk, covering P2P texting and phone banking. Its VAN integration is two-way, meaning you can pull targeted lists from VAN and push survey responses, activist codes and event RSVPs back into it.
It also has a mature phone-bank workflow with scripts, custom fields, caller management and caller-ID/registration features.
The downside is price: ThruText currently lists 3.5¢/SMS segment and 6¢/MMS, plus a $300 setup fee, although larger programs can receive substantial discounts.
I'd choose this over Scale to Win if your operation is large, highly organized, or already has staff familiar with the GetThru ecosystem.
3. CallHub — best for smaller campaigns and simplicity
CallHub is interesting because it puts calling, P2P texting, email, canvassing and volunteer tools into one platform. It supports predictive, power and preview dialing, branching scripts, local caller ID and mobile volunteer calling.
CallHub itself positions the product particularly toward campaigns with under 10,000 contacts, which makes it attractive for city council, school board, county, small nonprofit advocacy and similar operations.
I'd choose this if: you don't want to assemble a sophisticated stack and want something a relatively small campaign team can get running quickly.
One important distinction
If by "text messaging" you mean mass broadcast SMS, rather than volunteers having individual conversations with voters, I'd evaluate the platforms differently.
For political organizing, I'd generally want P2P texting: the initial message is distributed to many people, but responses come back to actual staff/volunteers who can have two-way conversations. GetThru and CallHub both explicitly support this workflow.
Also, U.S. campaigns need to pay attention to 10DLC registration and carrier requirements. For example, GetThru currently requires brand/use-case registration before U.S. texting, and CallHub likewise requires registered 10DLC numbers.
Bottom line
For most campaign managers, I'd rank them:
🥇 Scale to Win — best overall combination of calling, texting, usability and price
🥈 GetThru — best for sophisticated/high-volume organizing
🥉 CallHub — best for smaller campaigns and an all-in-one system
NGP VAN/OpenVPB — perfectly adequate for basic volunteer phone banking, but less powerful
Hustle — worth considering if texting is the center of your organizing program
If you tell me (a) what office you're campaigning for, (b) approximate voter/contact universe, (c) whether you're using NGP VAN/VAN, and (d) your rough monthly budget, I can narrow this to the one platform I'd actually buy and compare its expected costs against the alternatives.
When choosing software for phone banking and text messaging outreach, the "best" choice depends heavily on your party/ecosystem alignment , your budget , and whether you need an all-in-one CRM or specialized peer-to-peer (P2P) tools.
The top-tier platforms used across modern campaigns are organized below by their strengths:
1. The Industry Standards (Ecosystem-Specific)
NGP VAN / Mobile Messaging (Democratic/Progressive): If you are running a mainstream Democratic or progressive campaign in the U.S., NGP VAN is the undisputed baseline. Its integrated Mobile Messaging tool allows for seamless text banking, custom keywords, and direct syncing with your voter file. Because it connects directly to your master database, volunteers aren’t duplicating contacts or crossing wires.
Pulsar (Republican/Conservative): Built by GOP operatives, Pulsar provides robust, field-tested voter contact infrastructure. It includes integrated tools for phone banking, turf-cutting, and mapping alongside secure cloud architecture, making it a strong alternative to the NGP VAN ecosystem on the right.
2. Best Standalone / Multi-CRM Integrations (Agnostic)
CallHub: Highly popular because it plays nice with almost any CRM you choose (NationBuilder, NGP VAN, L2 Political, etc.). CallHub excels at flexible outreach, offering peer-to-peer texting, SMS opt-ins, and a FastClick/predictive dialer for phone banking. It’s great if your campaign is piecing together its tech stack or using a non-traditional CRM.
NationBuilder: An all-in-one community-building and CRM software widely used across independent, non-partisan, and international campaigns (as well as domestic ones). It tracks every touchpoint—from a phone bank call to a text reply—directly on a supporter’s profile. It integrates smoothly with broadcast and calling add-ons.
3. Best for Specialized Fundraising Texting
Campaign Deputy: If your text program is heavily weighted toward small-dollar donor fundraising rather than just volunteer voter contact, Campaign Deputy has emerged as a powerhouse. Unlike field-outreach P2P tools, it ties text messages directly to the exact donor records used for email and call-time management, helping campaigns avoid carrier compliance pitfalls (like 10DLC throttling) while scaling major broadcast volume.
4. Best for Volunteer Mobilization & Event Syncing
Mobilize: While not a dialer or a texting tool in itself, Mobilize is the gold standard for getting volunteers into your phone and text banks. It handles shift-scheduling, automated text/email reminders, and integrates directly with tools like NGP VAN and ActBlue.
Campaign Manager's Checklist for Choosing:
Check Carrier Compliance (10DLC): Ensure whichever texting platform you use properly handles 10DLC registration. If you use a cheap, fly-by-night SMS tool, major cell carriers will flag and block your numbers mid-campaign.
Voter File Syncing: Never use a phone/text tool that forces your team to manually import/export CSV files of voters. Make sure it syncs live back to your central database so data isn't lost when volunteers drop out.
Match Your Scale: A local school board race only needs a simple peer-to-peer tool like CallHub or Hustle; a statewide or congressional coordinated campaign requires the heavy enterprise architecture of NGP VAN or Pulsar.