Data as of Aug 25, 2026 · Based on 1,044 AI responses · Shares cover the last 30 days · See how Parse measures this
Small Business Funding & Compliance Services
Parse
https://parse.gl
ZenBusiness leads, named in 45% of answers, ahead of at 44% and at 41%.
The U.S. Small Business Administration remains the most-cited resource for general business setup questions in AI-generated answers. However, since late 2025, specialized certification bodies like the
National Minority Supplier Development Council have emerged as the dominant authorities for more specific queries on supplier diversity and MBE certification.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A top choice for affordable, bundled business formation and registered agent services. | 45% | |
| 2 | Consistently cited as a premium, well-known brand for legal and formation needs. | 44% | |
| 3 | Frequently recommended as the best registered agent for privacy and customer service. | 41% | |
| 4 | AI's top free resource for business planning and general startup guidance. | 38% | |
| 5 | A popular registered agent praised for its low-cost bundled offers. | 35% | |
| 6 | 26% | ||
| 7 | 26% | ||
| 8 | The leading grant marketplace and resource specifically for female entrepreneurs. | 24% | |
| 9 | The official, most-cited portal for finding U.S. federal government grants. | 23% | |
| 10 | A key source of free mentorship, though its citation frequency has declined. | 23% | |
| 11 | 22% | ||
| 12 | 19% | ||
| 13 | 12% | ||
| 14 | 12% | ||
| 15 | 12% | ||
| 16 | 11% | ||
| 17 | 11% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
forbes.com is the page AI reaches for most here, cited in 51% of analyzed answers.
“A balanced option for price and features” → “The best value or best choice for beginners needing an all-in-one platform”
Became a top-cited resource for federal grants starting in November 2025.
Dropped from #2 in October 2025 to #7 in March 2026.
Emerged in November 2025 to become the dominant recommendation.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 37% | 55% | ||
| 49% | 42% | ||
| 44% | 43% | ||
| 34% | 33% | ||
| 18% | 40% |
The two models disagree most about U.S. Small Business Administration (ChatGPT #12, Google #4) and SCORE (ChatGPT #16, Google #11).
Across 1,044 AI responses, ZenBusiness is mentioned most, named in 45% of them, followed by LegalZoom (44%) and Northwest Registered Agent (41%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,044 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend Grants.gov for federal opportunities and
GrantWatch for its broad, filterable database. For funding specifically aimed at women,
IFundWomen and
are the most frequently cited specialized platforms.
AI responses consistently recommend Grants.gov for federal opportunities and
GrantWatch for its broad, filterable database. For funding specifically aimed at women,
IFundWomen and are the most frequently cited specialized platforms.
Brands mentioned
Brands mentioned
what services help set up a new business?
The U.S. Small Business Administration (SBA) and
SCORE are consistently named as the best free resources for planning and mentorship. For paid services, AI responses focus on business formation platforms like
ZenBusiness and
LegalZoom for handling legal paperwork and registration.