Data as of Aug 25, 2026 · Based on 284 AI responses · See how Parse measures this
Home Improvement Building Materials
Parse
https://parse.gl
The Home Depot now leads AI recommendations for building materials, swapping top ranks with . Beyond these big-box retailers, AI responses increasingly highlight specialized brands for specific product categories like epoxy flooring and aluminum siding.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Top recommendation for siding, epoxy, and storm shutters, available online or in-store. | 70% | |
| 2 | Key big-box alternative, frequently cited for siding, epoxy kits, and storm panels. | 47% | |
| 3 | 36% | ||
| 4 | 34% | ||
| 5 | 30% | ||
| 6 | 29% | ||
| 7 | 18% | ||
| 8 | 18% | ||
| 9 | 15% | ||
| 10 | 14% | ||
| 11 | 14% | ||
| 12 | 13% | ||
| 13 | 13% | ||
| 14 | 12% | ||
| 15 | 12% | ||
| 16 | 11% | ||
| 17 | 11% | ||
| 18 | 9% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
homedepot.com is the page AI reaches for most here, cited in 63% of analyzed answers.
Emerged as a top choice starting in late 2025, cited for custom colors.
Rose from rank #12 to #5 by becoming a dominant specialist brand since Dec 2025.
Dropped from rank #3 to #12 in overall mentions between Oct 2025 and Mar 2026.
Slipped from rank #4 to #6 between Oct 2025 and Mar 2026.
“A manufacturer to research directly for its durable fiber-cement.” → “A specific product to be purchased through retailers like Lowe's or McCoy's.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 52% | 81% | ||
| 52% | 71% | ||
| 0% | 57% | ||
| 14% | 0% | ||
| 0% | 43% |
The Home Depot now leads AI recommendations for building materials, swapping top ranks with Lowe's. Beyond these big-box retailers, AI responses increasingly highlight specialized brands for specific product categories like epoxy flooring and aluminum siding.
Across 284 AI responses, The Home Depot is mentioned most, named in 70% of them, followed by Lowe's (47%) and Hurricane Shutters Wholesale (36%).
Parse measures each brand's mention rate — the share of answers naming it — across 284 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses consistently recommend big-box retailers The Home Depot,
Lowe's, and
Menards. Over time, AI Overviews added more specialized suppliers like Factory Direct Siding, while ChatGPT began structuring responses around specific product listings from manufacturers like
and Novik, purchasable at retailers.
where can I buy house siding online?
Responses consistently recommend big-box retailers The Home Depot,
Lowe's, and
Menards. Over time, AI Overviews added more specialized suppliers like Factory Direct Siding, while ChatGPT began structuring responses around specific product listings from manufacturers like and Novik, purchasable at retailers.
Brands mentioned
Brands mentioned
Where can I buy epoxy flooring online?
Initial responses focused on DIY kits from big-box stores like Lowe's and Home Depot, mentioning brands like Rust-Oleum. From late 2025, recommendations expanded significantly to include specialized e-commerce suppliers like
Spartan Epoxies,
Xtreme Polishing Systems, and EPODEX, which now dominate the suggestions.