Data as of Aug 25, 2026 · Based on 2,066 AI responses · See how Parse measures this
Online Tire Retailers
Parse
https://parse.gl
Michelin leads, named in 70% of answers, ahead of at 58% and at 53%.
Michelin has surged to become the most-cited tire brand, establishing a clear leadership position in AI responses. While dedicated online retailers like
Discount Tire and
Tire Rack remain top recommendations for where to buy, AI assistants increasingly favor manufacturer-specific suggestions when users ask for the 'best' tires or have specific vehicle needs.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Now the most recommended brand, praised for all-around quality, safety, and longevity. | 70% | |
| 2 | A strong all-around choice, frequently cited for durability and reliable all-season performance. | 58% | |
| 3 | A rising manufacturer recommendation, noted for reliability and strong winter tire models. | 53% | |
| 4 | Cited for strong safety standards, handling, and excellent wet-weather performance. | 44% | |
| 5 | 31% | ||
| 6 | 27% | ||
| 7 | 26% | ||
| 8 | 26% | ||
| 9 | 22% | ||
| 10 | 21% | ||
| 11 | Consistently praised for its huge selection, expert reviews, and installer-direct shipping. | 20% | |
| 12 | 18% | ||
| 13 | A top online retailer with price matching and convenient in-store installation services. | 17% | |
| 14 | Frequently suggested as a budget-friendly option with convenient in-store auto centers. | 15% | |
| 15 | A key online retailer recommended for wide brand variety and competitive pricing. | 14% | |
| 16 | 12% | ||
| 17 | 12% | ||
| 18 | 11% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
tires-easy.com is the page AI reaches for most here, cited in 41% of analyzed answers.
Rose from #8 in October to #1 by March, becoming the dominant manufacturer mention.
Jumped from #21 to #11 in overall rank, particularly for prompts about Subaru Outbacks.
“A standalone top competitor to Discount Tire.” → “Frequently mentioned in conjunction with Discount Tire, with some responses noting the affiliation.”
Dropped from rank #2 in October to #9 in March, facing more competition.
Fell from #4 to #10 between October and March, appearing less frequently as a top choice.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 50% | 48% | ||
| 47% | 35% | ||
| 39% | 29% | ||
| 16% | 32% | ||
| 31% | 14% |
The two models disagree most about Yokohama (ChatGPT #22, Google #6) and BFGoodrich (ChatGPT #23, Google #9).
Across 2,066 AI responses, Michelin is mentioned most, named in 70% of them, followed by Goodyear (58%) and Bridgestone (53%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,066 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently feature a core group of online retailers. Throughout the observed period, Discount Tire,
Tire Rack,
SimpleTire, and
TireBuyer have been the main recommendations, with general marketplaces like and also frequently cited as alternatives.
AI responses consistently feature a core group of online retailers. Throughout the observed period, Discount Tire,
Tire Rack,
SimpleTire, and
have been the main recommendations, with general marketplaces like and also frequently cited as alternatives.
Brands mentioned
Brands mentioned
Answers to this prompt mirror its duplicate, focusing on a consistent set of specialized online tire stores. Discount Tire,
Tire Rack, and
SimpleTire are almost always mentioned, with Google AI Overviews and ChatGPT both highlighting their large selections and convenient shipping options.