Data as of Oct 14, 2026Based on 116 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Ritchie Bros. Auctioneers has become the most frequently cited platform for heavy and industrial equipment auctions, rising to the top rank between October and March. This shift comes as AI models have significantly broadened their recommendations for industrial asset liquidation, while consistently naming a few key players for farm machinery and a single government portal for I-Bonds.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | The largest global auctioneer for heavy equipment and industrial assets. | The largest global auctioneer for heavy equipment and industrial assets. | 58% |
| 2 | A top choice for weekly online auctions of farm machinery. | A top choice for weekly online auctions of farm machinery. | 41% |
| 3 | A leading online auction site focused on unreserved farm equipment. | A leading online auction site focused on unreserved farm equipment. | 40% |
| 4 | Known for its detailed inspection reports on used heavy equipment. | Known for its detailed inspection reports on used heavy equipment. | 37% |
| 5 | A top specialist for plant closures and industrial asset sales. | A top specialist for plant closures and industrial asset sales. | 31% |
| 6 | 28% | ||
| 7 | 22% | ||
| 8 | 17% | ||
| 9 | Frequently cited specialist for liquidating industrial assets and machinery. | Frequently cited specialist for liquidating industrial assets and machinery. | 16% |
| 10 | Handles global industrial auctions, from single assets to entire facilities. | Handles global industrial auctions, from single assets to entire facilities. | 16% |
| 11 | 16% | ||
| 12 | 15% | ||
| 13 | 15% | ||
| 14 | 13% | ||
| 15 | 12% |
Week of Sep 21–27
Widest split: Cincinnati Industrial Auctioneers, 7% on ChatGPT Search and 26% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Ritchie Bros. Auctioneers | 64% | 52% | |
| AuctionTime | 40% | 41% | |
| BigIron | 38% | 41% | |
| IronPlanet | 36% | 38% | |
| Schneider Industries | 26% | 36% | |
| Purple Wave | 34% | 22% | |
| Maynards Industries | 29% | 16% | |
| TractorHouse | 12% | 22% | |
| Cincinnati Industrial Auctioneers | 7% | 26% | |
| BidItUp | 17% | 14% |
69% of citations point at the ranked brands’ own sites.
We are liquidating a subsidiary. Who specializes in the auctioning of industrial assets?
My goal is to buy and sell equipment. What is the best online auction platform for used heavy farm machinery?
What's the best way to buy I-Bonds online?