Best auction platforms, software, and marketplaces, according to AI

Data as of Aug 25, 2026 · Based on 688 AI responses · See how Parse measures this

Ritchie Bros. Auctioneers has become the most frequently cited platform for heavy and industrial equipment auctions, rising to the top rank between October and March. This shift comes as AI models have significantly broadened their recommendations for industrial asset liquidation, while consistently naming a few key players for farm machinery and a single government portal for I-Bonds.

Auction Platforms, Software, and Marketplaces

134 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Auction Platforms, Software, and Marketplaces, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	TreasuryDirectThe only official government website to buy I-Bonds online.	The only official government website to buy I-Bonds online.	42%
2	AuctionTimeA top choice for weekly online auctions of farm machinery.	A top choice for weekly online auctions of farm machinery.	36%
3	BigIronA leading online auction site focused on unreserved farm equipment.	A leading online auction site focused on unreserved farm equipment.	34%
4	IronPlanetKnown for its detailed inspection reports on used heavy equipment.	Known for its detailed inspection reports on used heavy equipment.	28%
5	Ritchie Bros. AuctioneersThe largest global auctioneer for heavy equipment and industrial assets.	The largest global auctioneer for heavy equipment and industrial assets.	28%
6	LiveAg		22%
7	TractorHouse		20%
8	Machinery Trader		19%
9	Purple Wave		16%
10	Tractor Zoom		12%
11	Proxibid		11%
12	JPMorgan Chase		9%
13	BidSpotter		9%
14	TRADUS		9%
15	GovPlanet		8%
16	Fidelity Investments		8%
17	Machinery Pete		7%
18	Equipmentfacts		7%
19	Charles Schwab		7%
20	Vanguard Investments Canada		7%
21	Experian		7%
22	eBay		5%
23	U.S. Department of the Treasury		4%
24	Money		4%
25	Equipment Trader		4%
26	Investopedia		4%
27	bidadoo		4%
28	Boom and Bucket		4%
29	DPA Auctions		3%
30	Farms.com		3%
31	Level Auctions		3%
32	Internal Revenue Service		3%
33	Resource Auction		3%
34	AuctionZip		3%
35	Fastline		3%
36	The White Coat Investor		3%
37	Comcast Corporation		3%
38	Meta		2%
39	Bankrate		2%
40	Bidpath		2%
41	Tractor Tuesday		2%
42	Tractorpool		2%
43	Sandhills Global		2%
44	GovDeals		2%
45	Money For The Rest Of Us		2%
46	SmartAsset		1%
47	Agriaffaires		1%
48	Federal Government of the United States		1%
49	Hayden Outdoors		1%
50	JJ Kane Auctions		1%
51	Craigslist		1%
52	AuctionMethod		1%
53	TruckPaper		1%
54	uShip		1%
55	E-FARM		1%
56	Yoder & Frey Auctioneers		1%
57	GreenBidz		1%
58	BidEquip		1%
59	Steffes Group		1%
60	Surplex		1%
61	Wikipedia		<1%
62	Integrity Sales & Auction		<1%
63	Surplus Record		<1%
64	Good Money Sense		<1%
65	Vanguard		<1%
66	DealStream		<1%
67	Equipment Pro		<1%
68	Conserv Machinery		<1%
69	DSB Rock Island		<1%
70	Reddit		<1%
71	NerdWallet		<1%
72	John Deere		<1%
73	CGAA		<1%
74	CNH Industrial		<1%
75	Miedema Auctioneering		<1%
76	New Holland		<1%
77	RangerBid		<1%
78	Kubota		<1%
79	Merit Auctions		<1%
80	Barron's		<1%
81	The Finance Buff		<1%
82	FarmAds		<1%
83	Bid on Equipment		<1%
84	FarmZilla		<1%
85	Iron Solutions		<1%
86	Trusted Dispatch		<1%
87	Municibid		<1%
88	Reddit Agency Partner Directory		<1%
89	Kiplinger		<1%
90	Ritchie List		<1%
91	RB Global		<1%
92	ITS Auctions LLC		<1%
93	B-Stock		<1%
94	Orbitbid		<1%
95	AgDealer		<1%
96	Machinery Auctioneers		<1%
97	Plant & Equipment		<1%
98	Coinbase		<1%
99	Fortune		<1%
100	Housby		<1%