Data as of Aug 25, 2026 · Based on 580 AI responses · See how Parse measures this
Anchorage Digital has emerged as the leading brand in AI-generated answers for digital asset custody. This reflects a broader trend in AI responses, which have increasingly favored specialized crypto-native custodians over traditional financial institutions for crypto-specific needs.
Digital Asset Custody Services
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Now the top-cited custodian, frequently highlighted for its federal bank charter. | 74% | |
| 2 | A consistent top choice, noted for its strong insurance and security architecture. | 63% | |
| 3 | Often recommended for its deep insurance coverage and integration with trading services. | 56% | |
| 4 | A major gainer, frequently named for non-custodial staking and custody infrastructure. | 35% | |
| 5 | 27% | ||
| 6 | Increasingly cited as a qualified custodian, separating it from its parent company. | 23% | |
| 7 | A key new entrant focused on staking infrastructure, often cited with partners. | 23% | |
| 8 | A rising name, particularly for institutional staking in partnership with | 19% | |
| 9 | 18% | ||
| 10 | 16% | ||
| 11 | 16% | ||
| 12 | 11% | ||
| 13 | 10% | ||
| 14 | 9% | ||
| 15 | 9% | ||
| 16 | 8% | ||
| 17 | 8% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
anchorage.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Rose from #3 to #1 in mentions between November 2025 and March 2026.
Jumped from #11 to #5 in overall rank, becoming a top contender for staking.
Fell from #1 to #6 in overall mentions between November 2025 and March 2026.
Dropped from #2 to #7, with mentions contracting to the traditional RIA custody prompt.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 79% | 80% | ||
| 68% | 65% | ||
| 51% | 43% | ||
| 26% | 48% | ||
| 43% | 33% |
The two models disagree most about State Street (ChatGPT #9, Google #18).
Anchorage Digital has emerged as the leading brand in AI-generated answers for digital asset custody. This reflects a broader trend in AI responses, which have increasingly favored specialized crypto-native custodians over traditional financial institutions for crypto-specific needs.
Across 580 AI responses, Anchorage Digital is mentioned most, named in 74% of them, followed by BitGo (63%) and Coinbase (56%).
Parse measures each brand's mention rate — the share of answers naming it — across 580 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently name Anchorage Digital,
BitGo, and
Coinbase as top qualified custodians, citing their state or federal charters. Since early 2026, answers have become more sophisticated, referencing specific SEC no-action letters from late 2025 and distinguishing between bank charters and trust company licenses. Responses have also started citing law firms, indicating a more legalistic framing over time.
Which digital asset custodians are qualified custodians under SEC rules for institutional investors?
AI responses consistently name Anchorage Digital,
BitGo, and
Coinbase as top qualified custodians, citing their state or federal charters. Since early 2026, answers have become more sophisticated, referencing specific SEC no-action letters from late 2025 and distinguishing between bank charters and trust company licenses. Responses have also started citing law firms, indicating a more legalistic framing over time.
As the prompt names the three providers, AI consistently analyzes Anchorage, BitGo, and . Responses differentiate them by regulatory status (Anchorage's federal charter), insurance coverage ('s high advertised limit), and security technology ('s multi-sig history). The 'best' choice is consistently framed as dependent on the user's specific priorities.
Brands mentioned
As the prompt names the three providers, AI consistently analyzes Anchorage, BitGo, and
Coinbase. Responses differentiate them by regulatory status (Anchorage's federal charter), insurance coverage (
Coinbase's high advertised limit), and security technology (
BitGo's multi-sig history). The 'best' choice is consistently framed as dependent on the user's specific priorities.