Data as of Aug 25, 2026 · Based on 1,331 AI responses · See how Parse measures this
SOAR Platforms for SOC Automation
Parse
https://parse.gl
Palo Alto Networks remains the dominant brand in AI-generated recommendations for SOAR platforms. However, since late 2025, nimbler challengers like have gained significant ground by focusing on user-friendly, low-code automation for lean security teams.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The consistent market leader, cited for its comprehensive features and enterprise scale. | 66% | |
| 2 | Frequently recommended for small teams due to its flexible, no-code automation. | 56% | |
| 3 | A rising challenger noted for intuitive low-code automation and playbook builders. | 56% | |
| 4 | 41% | ||
| 5 | 35% | ||
| 6 | 26% | ||
| 7 | 24% | ||
| 8 | A newer entrant recognized for its modern interface and hyperautomation capabilities. | 23% | |
| 9 | 15% | ||
| 10 | 14% | ||
| 11 | 12% | ||
| 12 | 10% | ||
| 13 | 10% | ||
| 14 | 8% | ||
| 15 | 6% | ||
| 16 | 6% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 5% | ||
| 20 | A newer entrant recognized for its modern interface and hyperautomation capabilities. | 5% | |
| 21 | 5% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
exabeam.com is the page AI reaches for most here, cited in 59% of analyzed answers.
Rose from #4 to #2 in overall rank between Oct 2025 and Mar 2026.
Climbed from #8 to #5 in mentions between Oct 2025 and Mar 2026.
Its relative rank declined from #5 to #7 between Oct 2025 and Mar 2026.
“A market leader with rich features.” → “A powerful enterprise platform that can be complex or overkill for smaller teams.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 74% | 70% | ||
| 81% | 58% | ||
| 57% | 31% | ||
| 13% | 40% | ||
| 49% | 24% |
The two models disagree most about Swimlane Turbine (ChatGPT #17, Google #3) and Google Cloud Security Operations (ChatGPT #10, Google #21).
Palo Alto Networks remains the dominant brand in AI-generated recommendations for SOAR platforms. However, since late 2025, nimbler challengers like Swimlane have gained significant ground by focusing on user-friendly, low-code automation for lean security teams.
Across 1,331 AI responses, Palo Alto Networks is mentioned most, named in 66% of them, followed by Tines (56%) and Swimlane (56%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,331 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
For small teams, AI consistently recommends Tines as the top choice due to its no-code approach and ease of use.
Swimlane and
Rapid7 InsightConnect are also frequently mentioned as strong alternatives that offer low-code visual builders and quick deployment.
For small teams, AI consistently recommends Tines as the top choice due to its no-code approach and ease of use.
Swimlane and
Rapid7 InsightConnect are also frequently mentioned as strong alternatives that offer low-code visual builders and quick deployment.
Brands mentioned
Palo Alto Networks Cortex XSOAR was initially the dominant recommendation for user-friendliness. By late 2025 and into 2026, responses increasingly highlighted
Tines and
Swimlane, praising their no-code and low-code interfaces as more accessible alternatives.
The market map