The top three brands captured 21.1% of direct mentions in On-Call and Incident Management Software.
Direct mentions
Data as of Aug 25, 2026 · Based on 1,896 AI responses · See how Parse measures this
On-Call and Incident Management Software
Parse
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Incident.io has established itself as the primary influence in incident management, currently securing the #1 position in the niche. remains a highly contested alternative, maintaining a mention rate within two percentage points of the top-ranked leader.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The enterprise standard for complex scheduling, multi-layer rotations, and broad integrations. | 55% | |
| 2 | 52% | ||
| 3 | Slack-native platform automating on-call assignments and incident response workflows. | 49% | |
| 4 | Automation-first platform with robust Slack-native incident response and on-call features. | 49% | |
| 5 | Observability suite providing incident response via integrated observability-first alert routing. | 38% | |
| 6 | 31% | ||
| 7 | 29% | ||
| 8 | Unified monitoring and on-call alerting with a clean, startup-friendly dashboard interface. | 27% | |
| 9 | 21% | ||
| 10 | 19% | ||
| 11 | 15% | ||
| 12 | 14% | ||
| 13 | 13% | ||
| 14 | 11% | ||
| 15 | Observability platform that correlates metrics and logs directly into incident context. | 10% | |
| 16 | Reliability-focused tool mapping service dependencies while managing the incident lifecycle. | 10% | |
| 17 | 9% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 5% |
rose from #16 at 7% to #1 at 87% since Oct 2025
increased mention rate from 33% to 83% across the period
fell from #1 at 62% to #11 at 16% in this ranking
“premier integration choice” → “legacy product on a sunset path”
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 81% | 61% | ||
| 66% | 67% | ||
| 61% | 51% | ||
| 35% | 29% | ||
| 32% | 15% |
The two models disagree most about Grafana (ChatGPT #7, Google #20) and Jira Software (ChatGPT #24, Google #14).
Sources AI cited
rootly.com is the page AI reaches for most here, cited in 58% of analyzed answers.
Direct mentions
Direct mentions
share of answers
Incident.io has established itself as the primary influence in incident management, currently securing the #1 position in the niche. PagerDuty remains a highly contested alternative, maintaining a mention rate within two percentage points of the top-ranked leader.
Across 1,896 AI responses, PagerDuty is mentioned most, named in 55% of them, followed by Atlassian (52%) and Incident.io (49%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,896 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses increasingly emphasize low-cost or bundled monitoring tools like BetterStack and open-source options like
Grafana OnCall. Over the window, the focus shifted from pure alerting tools to platforms that bundle on-call with wider reliability features.
Brands mentioned
AI responses increasingly emphasize low-cost or bundled monitoring tools like BetterStack and open-source options like
Grafana OnCall. Over the window, the focus shifted from pure alerting tools to platforms that bundle on-call with wider reliability features.
Responses consistently highlight Incident.io and
for their Slack-native automation and AI postmortem capabilities. Content has evolved from basic alert lists to detailed comparisons of automated timeline generation.
+4 more
share of answers
Brands mentioned
Which incident management tools consolidate alerts, automate timelines, and create postmortems?
Responses consistently highlight Incident.io and
Rootly for their Slack-native automation and AI postmortem capabilities. Content has evolved from basic alert lists to detailed comparisons of automated timeline generation.
The market map
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