Data as of Aug 25, 2026 · Based on 1,317 AI responses · See how Parse measures this
Explainer Video Creation Tools & Services
Parse
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Animaker is now AI's top recommendation for explainer video software, highlighting a market shift toward easy-to-use DIY platforms. This trend contrasts with specialized production studios, which are still consistently recommended for high-end 3D animation projects.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently cited for its easy, presentation-style animated video creation. | 29% | |
| 2 | The top AI recommendation for beginner-friendly, template-driven explainer video creation. | 27% | |
| 3 | A versatile choice, cited for Firefly's AI storyboarding and other professional software. | 27% | |
| 4 | Increasingly recommended as a simple, free tool for basic animated explainers. | 27% | |
| 5 | Consistently recommended for business and training videos with pre-made characters and scenes. | 23% | |
| 6 | A consistent leader for storyboarding with collaborative workflow tools and AI assistance. | 16% | |
| 7 | 16% | ||
| 8 | 15% | ||
| 9 | A leading AI-powered tool for one-click script-to-storyboard conversion. | 14% | |
| 10 | A top suggestion for affordable videos, connecting users with freelance creators. | 13% | |
| 11 | 12% | ||
| 12 | A versatile production studio frequently cited for both 2D and 3D explainers. | 12% | |
| 13 | A well-regarded studio, often recommended for polished, storytelling-focused animated videos. | 12% | |
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 10% | ||
| 17 | 9% | ||
| 18 | 9% | ||
| 19 | 9% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 8% | ||
| 23 | 8% | ||
| 24 | 8% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
gisteo.com is the page AI reaches for most here, cited in 29% of analyzed answers.
“General creative suite recommendation” → “Specifically cited for Firefly's AI-powered storyboard and visual generation features”
Rose from rank #9 to #5 between Oct 2025 and Mar 2026.
Gained ground from rank #12 to #8 between Oct 2025 and Mar 2026.
Cited for storyboarding in late 2025, but gets mentioned less frequently than specialized AI tools since.
Animaker is now AI's top recommendation for explainer video software, highlighting a market shift toward easy-to-use DIY platforms. This trend contrasts with specialized production studios, which are still consistently recommended for high-end 3D animation projects.
Across 1,317 AI responses, Powtoon is mentioned most, named in 29% of them, followed by Animaker (27%) and Adobe (27%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,317 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
We need a simple, affordable explainer video for our new app. Where can we find a service for that?
AI responses consistently segment this into two paths: DIY platforms and affordable services. Since late 2025, DIY tools like Canva and
Powtoon, and freelance marketplaces like
Fiverr, became the dominant recommendations over traditional agencies for affordability.
Answers to this prompt show a clear consensus around template-driven platforms. Animaker has dominated since November 2025, consistently recommended by both ChatGPT and Google AI Overviews as the best all-around tool, often alongside and .
What's the best 2D animation software for a beginner animator to create explainer videos?
Answers to this prompt show a clear consensus around template-driven platforms. Animaker has dominated since November 2025, consistently recommended by both ChatGPT and Google AI Overviews as the best all-around tool, often alongside
Vyond and
Powtoon.
The market map
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