Higher Education Alumni CRM Platforms has unclaimed recommendation contexts.
Share of supported contexts
share of answers
Data as of Aug 25, 2026 · Based on 1,739 AI responses · See how Parse measures this
Higher Education Alumni CRM Platforms
Parse
https://parse.gl
remains the top-recommended CRM for higher education, frequently cited for its comprehensive Education Cloud platform. However, the most significant shift since late 2025 has been the rapid emergence of , which has quickly secured the #2 position by unifying alumni networking with fundraising tools.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Maintains top rank, recommended for enterprise-wide, full lifecycle CRM systems. | 54% | |
| 2 | Rapidly grew to a top contender, often citing its Graduway platform. | 43% | |
| 3 | Cited as an all-in-one alumni engagement and fundraising platform. | 42% | |
| 4 | Frequently recommended for building flexible, customizable alumni community platforms. | 41% | |
| 5 | A strong choice for institutions already within the Ellucian ecosystem. | 34% | |
| 6 | Cited for its fundraising-centric CRM, especially Raiser's Edge NXT. | 31% | |
| 7 | 25% | ||
| 8 | 22% | ||
| 9 | 22% | ||
| 10 | Its | 21% | |
| 11 | 14% | ||
| 12 | 13% | ||
| 13 | 13% | ||
| 14 | The leading recommendation for corporate alumni networks for former employees. | 13% | |
| 15 | Suggested as a user-friendly, budget-conscious option for smaller schools. | 11% | |
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 9% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
gravyty.com is the page AI reaches for most here, cited in 41% of analyzed answers.
Share of supported contexts
share of answers
Share of direct mentions
share of answers
Share of direct mentions
share of answers
Share of supported contexts
share of answers
Emerged in late 2025 to become the #2 most-cited brand by March 2026.
Mentions as a fundraising-specific CRM increased between Nov 2025 and Mar 2026.
Declined from a top-3 position in Oct 2025 to outside the top 5 by early 2026.
“A primary tool for creating alumni groups and directories.” → “A public alternative, contrasted with more private, dedicated alumni platforms.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 35% | 48% | ||
| 42% | 33% | ||
| 34% | 28% | ||
| 29% | 30% | ||
| 32% | 26% |
The two models disagree most about Salesforce (ChatGPT #19, Google #12) and HubSpot (ChatGPT #22, Google #16).
Salesforce remains the top-recommended CRM for higher education, frequently cited for its comprehensive Education Cloud platform. However, the most significant shift since late 2025 has been the rapid emergence of Gravyty, which has quickly secured the #2 position by unifying alumni networking with fundraising tools.
Across 1,739 AI responses, Salesforce is mentioned most, named in 54% of them, followed by Gravyty (43%) and Almabase (42%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,739 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses initially cited a wide field of platforms, but since late 2025 have consistently centered on Gravyty and
Hivebrite as top recommendations.
Almabase and
PeopleGrove are also frequently mentioned as strong options for managing alumni engagement, events, and networking.
Which alumni management platforms help universities engage with graduates?
AI responses initially cited a wide field of platforms, but since late 2025 have consistently centered on Gravyty and
Hivebrite as top recommendations.
Almabase and are also frequently mentioned as strong options for managing alumni engagement, events, and networking.
Recommendations have consolidated around Gravyty (specifically its Graduway platform), , and as the top choices for private, university-exclusive directories. AI models frequently contrast the controlled environments of these platforms with the public networking capabilities offered by .
Brands mentioned
Recommendations have consolidated around Gravyty (specifically its Graduway platform),
Hivebrite, and
Alumnifire as the top choices for private, university-exclusive directories. AI models frequently contrast the controlled environments of these platforms with the public networking capabilities offered by
LinkedIn.
The market map