Who AI recommends, and when it changes.
Data as of Apr 11, 2026 · Based on 27 AI answers · A buyer need in Affiliate & Referral Marketing Software. · See how Parse measures this
AI engines consistently recommend and as the leading solutions for B2B user acquisition, emphasizing their specialized capability to embed referral mechanisms directly into SaaS applications. While leads on the strength of its in-product SDK and alignment with product-led growth, follows closely as the preferred choice for automated referral funnels and developer-friendly API customization.
Recommendation share
Cello leads at 22% of AI recommendations; GrowSurf follows at 19%.
By platform
Platforms disagree: Cello leads on Google AI Overviews, Genius Referrals on ChatGPT.
Buyer needs that sit next to this one in the same market.
