Data as of Aug 25, 2026 · Based on 1,932 AI responses · See how Parse measures this
Advertising Media Buying Platforms
Parse
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AdQuick has emerged as the leading platform for programmatic digital-out-of-home advertising in AI-generated answers. This rise reflects a broader trend where AI assistants are increasingly highlighting specialized platforms for OOH and DOOH media buying over more traditional vendors.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 33% | ||
| 2 | 18% | ||
| 3 | Rapidly rose to the top for programmatic DOOH billboard buying and planning. | 16% | |
| 4 | Gained prominence as a key traditional OOH vendor with programmatic options. | 16% | |
| 5 | A top programmatic marketplace for global DOOH inventory and data-driven buys. | 16% | |
| 6 | An established OOH vendor, often cited for direct billboard inventory. | 15% | |
| 7 | 14% | ||
| 8 | Dominant recommendation for traditional media buying and planning software. | 13% | |
| 9 | 12% | ||
| 10 | 12% | ||
| 11 | 12% | ||
| 12 | 11% | ||
| 13 | Emerged as a top provider for dynamic creative automation and personalization. | 11% | |
| 14 | 11% | ||
| 15 | 11% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 10% | ||
| 20 | 9% | ||
| 21 | 9% | ||
| 22 | 9% | ||
| 23 | 8% | ||
| 24 | 8% | ||
| 25 | A consistent recommendation for decentralized, on-chain advertising networks. | 8% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 26% of analyzed answers.
Rose from rank #15 to #1 between Nov 2025 and Mar 2026.
Dropped from overall rank #1 to #5 between Nov 2025 and Mar 2026.
Fell from the top recommendation to third place by March 2026.
“the primary token for on-chain ads” → “one option among more specialized ad protocols”
Overtook Basic Attention Token as the top recommendation by February 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 21% | 16% | ||
| 9% | 25% | ||
| 19% | 22% | ||
| 20% | 0% | ||
| 0% | 21% |
The two models disagree most about StackAdapt (ChatGPT #25, Google #1) and Celtra (ChatGPT #11, Google #24).
AdQuick has emerged as the leading platform for programmatic digital-out-of-home advertising in AI-generated answers. This rise reflects a broader trend where AI assistants are increasingly highlighting specialized platforms for OOH and DOOH media buying over more traditional vendors.
Across 1,932 AI responses, Alphabet is mentioned most, named in 33% of them, followed by Meta (18%) and AdQuick (16%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,932 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Initially, AI responses highlighted Vistar Media as the leader for programmatic DOOH. Throughout the analysis period,
AdQuick gained significant prominence, becoming the top-cited platform by February 2026 and frequently appearing alongside
Vistar Media and
.
I need a programmatic digital-out-of-home platform for buying billboard space.
Initially, AI responses highlighted Vistar Media as the leader for programmatic DOOH. Throughout the analysis period,
AdQuick gained significant prominence, becoming the top-cited platform by February 2026 and frequently appearing alongside
Vistar Media and .
Answers consistently recommend contacting major vendors like Clear Channel Outdoor, Lamar, and . Over time, programmatic platforms like and became increasingly integrated into responses, shifting the focus from purely direct buys to a hybrid approach.
Brands mentioned
Brands mentioned
How can a media buyer find opportunities for placing ads on out-of-home media like billboards?
Answers consistently recommend contacting major vendors like Clear Channel Outdoor, Lamar, and
Outfront Media. Over time, programmatic platforms like
AdQuick and
Fliphound became increasingly integrated into responses, shifting the focus from purely direct buys to a hybrid approach.
The market map