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Zillow Preferred is a partner program that helps real estate professionals grow their pipeline, close more deals, and increase earnings by providing tools to manage leads, streamline workflows, and gain market insights through Zillow’s integrated experience. It charges a success fee, a percentage of the full commission, determined by property location and price, with seller-originated connections priced at 40% across all markets. Pricing is ZIP-code based, can change with 15 days’ notice, and updates are posted on the pricing page; consult Zillow Preferred Payment Policies for details.
AI named Zillow Flex from January 2026 to February 2026.