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Willing is an online self-help service that helps people create Wills, Living Wills, and Power of Attorney to safeguard their assets, interests, and loved ones. The platform provides step-by-step guidance, save-and-edit capabilities, and affordable options (free start and £29 when you print), with optional access to independent solicitors, but it is not a law firm and does not replace legal advice for complex matters. Willing operates as a trading name of 1st Citizen, Ltd, delivering information, legal forms, and tools for estate planning within a privacy-conscious framework.
AI named Willing from January 2026 to February 2026.