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WhatScent is a fragrance discovery app that helps you build your scent identity by discovering perfumes, journaling your wear and memories, and connecting with a global fragrance community. Its AI-powered recommendations analyze your style and personality to match you with perfumes, and it includes a personalized scent journal and an in-app fragrance magazine. The WhatScent app is coming soon for iOS and Android, with a waitlist to join.
AI named WhatScent from December 2025 to January 2026.