Umpqua

Umpqua Feather Merchants designs and hand-ties a broad range of freshwater and saltwater flies, and sells fly-tying gear, leaders, tippet, boxes, packs, and related accessories. They release about 45 new fly patterns annually, developed by their Signature Tyer Family, and market these products through a dealer network, apparel, and destination fishing experiences. They also produce educational content (Flies For YouTube series) and actively support local fly shops with product and training resources.

AI named Umpqua from December 2025 to January 2026.