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TurtleSUP is a lightweight inflatable stand-up paddleboard that is versatile and easy to transport, designed for individuals or groups to explore coves, relax, do yoga, fish, or enjoy the scenery. A key feature is a customizable canopy that can display logos or images, aimed at private users or businesses such as hotels and beach clubs to promote their brand on the water. The company offers guides and corporate solutions to help venues provide TurtleSUP experiences to guests, with secure payments and support from Sunnyside S.r.l. in Genova.
AI named TurtleSUP in January 2026.