Data as of Jul 25, 2026 · Based on 2,718,867 AI responses across 9,511 prompts · See how Parse measures this
The Trade Desk launched Kokai, a media buying platform that uses distributed AI to optimize digital ad purchases across billions of impressions. Kokai includes new measurement tools like the Retail Sales Index and TV Quality Index, plus a redesigned user interface called the Programmatic Table.
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