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The Somlyaythesomlyay.com · Low evidenceSOMLYAY is a consultancy and service provider redefining hospitality, events, and wine services, led by Erik Segelbaum with 30+ years of experience. It offers bespoke luxury services including wine cellar design, wine acquisition and liquidation, managing legacy wine collections, and curating private and corporate events. The company also provides wine education and program services (including Smithsonian Programs) and operates related ventures such as GoodSomm, Amalfi Beverage Co., and SWIG Partners.
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