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The Idea Factory is a venture-builder studio that turns fresh ideas into prototypes, validates market demand, and selects winners for additional funding and a full commercial launch. Its process moves projects through Idea Laboratory, Market Verification, a Beta Launch funded by an initial $50K, and a Newco stage with $500K+ pre-seed investment, focusing on digital, scalable ventures that require modest capital. Led by founders Rob Toomey and Jamie Thompson with advisory support from Steve Amos, Christine Pizzo, and John Penrose, the team guides startups from concept to market launch.
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