ChatGPT SearchOct 7, 2026
The Formulator for beauty/personal-care products: it’s positioned around analyzing competitor INCI/formulation decks and surfacing formulation whitespace and differentiation opportunities.
Data as of Oct 14, 2026Based on 156 AI responses
Reviewed by Dimitry Apollonsky
AI summary
The Formulator is an intelligence platform for beauty and personal care product teams that generates formulations, performs regulatory screening, and provides market intelligence.
8%
of 156 answers across The Formulator’s markets · since Jul 5
The market map
Competitive Intelligence Software PlatformsMentioned in
Share of answers in Competitive Intelligence Software Platforms each week · 736 answers since Jul 5
Each engine’s share of its own answers across The Formulator’s markets · since Jul 5
Where The Formulator ranks in AI
Question: Which analyzer turns competitor ingredient decks into differentiation ideas?
ChatGPT SearchSep 24, 2026
The Formulator — focused on deformulation/formulation intelligence and competitive ingredient analysis.
theformulator.ai 10%Other sites 90%
Excerpts where The Formulator appeared in the AI's answer
The Formulator for beauty/personal-care products: it’s positioned around analyzing competitor INCI/formulation decks and surfacing formulation whitespace and differentiation opportunities.
The Formulator — focused on deformulation/formulation intelligence and competitive ingredient analysis.