How AI describes SRM Sport & Entertainment

SRM unlocks value for rights holders in sport and entertainment by combining technology with commercial rights and strategic innovation to create new monetisation opportunities. The company provides international rights representation and sales, asset restructuring, and market expansion while navigating complex stakeholder networks to monetise major events and live experiences. Working with rights holders, investors and rights creators, SRM has secured tens of millions in partnerships and focuses on go-to-market strategies, new revenue streams, and sustainable business models.