SMUD's PowerDirect is an Automated Demand Response program for commercial and industrial customers that automatically reduces energy use during peak demand by integrating with facility controls (lighting, HVAC) and SMUD’s Demand Response Management System, using OpenADR-enabled hardware for automated response. Participants can earn incentives up to $175 per kW of automated load reduction and may qualify for incentives offsetting up to 100% of PowerDirect technology and equipment costs, with requirements including at least 2 consecutive hours of load reduction during peak times and meeting 50% of the hourly load-reduction goal on eight Conservation Days between June 1 and September 30. Events occur on Conservation Days (typically 2–6 p.m. weekdays) with advance notifications, and SMUD provides technical support for installation, configuration, and testing, requiring compatible hardware and system integration.
AI named PowerDirect in January 2026.