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Selahatin is a design-led brand that collaborates with Rick Owens to offer a luxury lifestyle line, including oral-care products such as toothpaste (including whitening toothpaste), mouthwash, and mouth sprays, as well as accessories like a horn toothbrush and travel sets. The online shop is Stockholm-based and ships internationally (Europe and the rest of the world), with clear shipping, returns, and stockist information. In addition to its dental care range, the collection includes fragrance-oriented items (Eau d'Extrait, Eau de Bouche) and gift selections, reflecting a fashion-forward branding approach.
AI named Selahatin in December 2025.