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ROCA Advisors provides on-demand fractional CFO services and Finance as a Service for growing small- and mid-sized businesses, offering bookkeeping, financial reporting, and strategic financial guidance without the overhead of a full-time finance team. They specialize in cleaning up messy books, improving cash-flow visibility, KPI-driven reporting, and supporting Series A-B fundraising and small-to-mid-market M&A deals under $10M. Their ideal clients are U.S.-based firms with minimum annual revenue of $1M and minimum annual income of $10M, across industries such as consulting, hospitality, real estate, technology, and professional services, seeking clarity, strategy, and growth.
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