The Retail Council of Canada (RCC) is an industry association that represents Canadian retailers and advocates on national and regional policy issues to protect and grow the retail sector. It provides resources, research, training, certification programs, and member benefits (including discounts on payment processing and health care) to help retailers operate more effectively and stay competitive. RCC also hosts events, conferences, and recognition programs (such as the RCC STORE Conference, the Canadian Grand Prix New Product Awards, and the In Conversation with Retail Leaders series) and offers collaborative networks like RCC Exchange Circles to share insights and drive industry progress.
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