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REC Gen is a fitness apparel brand and retailer offering men’s and women’s activewear, accessories, and training gear online and at its Bower Retail Store. It emphasizes performance fabrics and technologies—OXY-GEN, ULTRA-WICK, RECycle, and SILVERGEN—across lines like FITFORM for training, yoga, and running. The brand also operates a rewards program and community (REC CLUB REWARDS/REC ELITES), app shopping, digital gift vouchers, and educational resources such as a Fabric Guide.
AI named Rec Gen from January 2026 to February 2026.