How AI describes Pure Keratin

Pure Keratin offers formaldehyde-free keratin treatments for hair smoothing and straightening, available as at-home formulas and professional salon treatments, with product options across 0%, 5%, and 8–12% strengths for different hair types. The product line extends to shampoos, conditioners, keratin masks, oils, and hair care accessories, sold as individual items and complete sets or kits (including professional kits) with free shipping. The brand markets itself as an official store with educational content such as before-and-after photos, how-to guides, and a calculator, serving diverse hair types including European and Afro textures.