How AI describes PROS Smart Price Optimization

PROS Price Optimization & Management (POM) centralizes pricing data and uses AI-powered, neural-network pricing to optimize and automate real-time prices across all selling channels. The platform delivers account-specific pricing for quotes, agreements, subscriptions, and renewals, with real-time analytics, dashboards, and approval workflows to streamline pricing decisions. By enabling dynamic pricing, price-to-win strategies, and omnichannel selling, PROS aims to increase revenue and protect margins across industries such as airlines, manufacturing, services, and logistics.