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BrandsPhlur

How AI describes Phlur

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Phlur logoPhlurphlur.com

Phlur is a modern fine fragrance brand that creates perfumes, body mists, and body care products. Its scents are inspired by memories and feelings, both personal and universal.

Parse Score

61.8

#115 of 131 in Fragrances and Scented Candle Products

Strength52
Reach46
Authority34

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Sources

whowhatwear.com shapes more of what AI says about Phlur than any other source, at 60% of its citations.

glamour.com · reddit.com

AI questions where Phlur appears

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The market map

Fragrances and Scented Candle Products →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Jo Malone LondonDiptyqueDiorMaison MargielaTom FordChanelDolce & GabbanaParfums de MarlyLvmhNEST New YorkL'OréalNewell BrandsTom Ford BeautyMaison Francis K…Phlur

Where AI ranks Phlur

Fragrances and Scented Candle Products#115
Prompt
Prompt visibility
I need a deep, woody scent for cozy winter nights. What's the best option?1.2