What AI says about Personna
Since Jul 5Updated Oct 27, 2026Based on 628 AI responses
Reviewed by Dimitry Apollonsky
Edgewell Custom Brands (formerly Personna) is a global supplier of store-brand razors and other wet-shave products, offering private-label solutions and brand-equivalent designs with R&D, manufacturing, and distribution across 20+ countries in six regions. They provide end-to-end collaboration for retailers with innovation, testing, IP/legal support, category and consumer insights, and customizable product and packaging options. The company emphasizes sustainability, aiming to cut virgin plastic by 50% in handles and packaging and pursuing plastic-free razor technologies in the future.
4%
of AI answers about Personna and its rivals
The market map
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- #1tiedHenson ShavingMentioned in 21%Avg. position 3.4
- #1tiedWahl Clipper CorporationMentioned in 20%Avg. position 4.7
- #1tiedRockwell RazorsMentioned in 20%Avg. position 4.2
- #5tiedManscapedMentioned in 16%Avg. position 4.3
- #5tiedPanasonicMentioned in 14%Avg. position 3.4
- #7tiedMerkurMentioned in 12%Avg. position 3.8
- #7tiedAndisMentioned in 12%Avg. position 6.0
- #7tiedCasfuyMentioned in 11%Avg. position 3.0
- #7tiedDremelMentioned in 10%Avg. position 3.6
- #11tiedLuckyTailMentioned in 9%Avg. position 3.5
- #11tiedBevelMentioned in 8%Avg. position 5.1
- #11tiedBaBylissMentioned in 8%Avg. position 6.0
- #11tiedGilletteMentioned in 7%Avg. position 6.3
- #23tiedPersonnaMentioned in 3%Avg. position 7.5
Where Personna ranks in AI
Topics where AI mentions Personna
- AI picks mostMentioned in
- What is the best safety razor for sensitive skin?on this questionAI picks Rockwell Razors and 1 more about as often25%
Excerpts where Personna appeared in the AI's answer
Google AI ModeAug 11, 2026, Google AI Mode pair your safety razor with a milder, smoother blade (like Astra Superior Platinum or Personna)
ChatGPTJul 18, 2026, ChatGPT Consider buying a blade sampler and trying brands like Astra Superior Platinum, Personna Platinum
- What is the best safety razor?on this questionAI picks Rockwell Razors most15%
Excerpts where Personna appeared in the AI's answer
ChatGPTAug 7, 2026, ChatGPT blades like Astra, Personna, Feather, Gillette, and Wilkinson Sword all feel different
ChatGPTJul 30, 2026, ChatGPT Many experienced wet shavers recommend buying a blade sampler with brands like Astra, Personna
- I want to switch my razor from disposable cartridges to a safety razor to reduce waste.on this questionAI picks Leaf Shave and 2 more about as often3%
Personna in AI’s own words
Question: What is the best safety razor for sensitive skin?
Google AI ModeAug 11, 2026
pair your safety razor with a milder, smoother blade (like Astra Superior Platinum or Personna)
ChatGPTJul 18, 2026
Consider buying a blade sampler and trying brands like Astra Superior Platinum, Personna Platinum
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)
Question: What is the best safety razor?
ChatGPTAug 7, 2026
blades like Astra, Personna, Feather, Gillette, and Wilkinson Sword all feel different
ChatGPTAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
How prominently AI mentions Personna
Position in answers
- Named first0%
- 2nd or 3rd0%
- Later100%
Each engine’s share of its own answers across Personna’s markets
- ChatGPT5%
- Google AI Mode2%
