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The Art of the Click is a direct-response copywriting guide published by Pan Macmillan (Harriman House imprint) that teaches how to craft online sales copy to increase clicks and conversions. The book, available in paperback, audiobook, and ebook, distills over a decade of copywriting experience into techniques and industry secrets for persuading customers to buy. It targets copywriters, marketers, and business owners and covers headlines, inspiration, concise writing, and irresistible offers to boost online sales.
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