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PAIKKA B2B operates an online wholesale store offering a range of dog products—including clothes, accessories, beds, toys, care items, and bowls—along with items for humans and an outlet. Access to the B2B store requires a registered account, indicating a wholesale-focused model. The brand offers free shipping on orders over 1000€ and provides a US storefront, with the name derived from Finnish for 'place'.
AI named PAIKKA in December 2025.