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The Overproof Platform helps alcohol brands identify target accounts and markets and centralize performance results to optimize go-to-market strategies. It includes tools like a sales rep app, Tastings for off-premise activation program management, and agency activation capabilities to plan, staff, execute, and collect data from campaigns. For larger enterprises, Overproof offers digital-transformation services, AI/software development, and data-syndication solutions to boost commercial excellence and sales efficiency.
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