Google AI ModeSep 29, 2026
Outerknown : Co-founded by pro surfer Kelly Slater, they excel at rugged, lived-in staples like their iconic 100% organic cotton Blanket Shirt, robust denim, and recycled-blend outerwear.
Data as of Oct 10, 2026Based on 21,621 AI responses
Reviewed by Dimitry Apollonsky ·
AI summary
Outerknown is a clothing brand offering men's and women's apparel made from sustainable and recycled materials, including everyday basics, sweaters, jeans, and dresses. It comes up when shoppers look to replace fast fashion with ethically made staples, casual summer dresses, or men's linen shirts online.
8%9% before. Down 1 point.
of AI answers about Outerknown and its rivals. Since Jul 5
The market map
Sustainable Clothing BrandsQuestion: I want to replace my fast fashion wardrobe with high-quality, ethically made staples.
Google AI ModeSep 29, 2026
Outerknown : Co-founded by pro surfer Kelly Slater, they excel at rugged, lived-in staples like their iconic 100% organic cotton Blanket Shirt, robust denim, and recycled-blend outerwear.
Since Jul 5
Outerknown's share in each topic, as its page ranks it
Mentioned in
Where Outerknown ranks in AI
Question: I want to replace my fast fashion wardrobe with high-quality, ethically made staples.
ChatGPT SearchSep 25, 2026
Outerknown — useful for denim and casual staples, with organic/regenerative cotton and circularity initiatives.
Question: What is the best brand of sustainable and ethically made clothing?
Google AI ModeSep 25, 2026
Outerknown : The go-to for durable casual wear, flannels, and swimwear.
Position in the answer
87% of what AI says about Outerknown is positive.
Common descriptions
durable · sustainable · organic cotton · lifetime guarantee · fair trade certified · regenerative organic cotton
outerknown.com 7%Other sites 93%
Excerpts where Outerknown appeared in the AI's answer
Outerknown : The go-to for durable casual wear, flannels, and swimwear.
Outerknown — Best for Casual & Menswear/Womenswear: Founded by pro surfer Kelly Slater, this B-Corp prioritizes circularity, Fair Trade supply chains, and Regenerative Organic Certified cotton
Excerpts where Outerknown appeared in the AI's answer
Outerknown : Co-founded by pro surfer Kelly Slater, they excel at rugged, lived-in staples like their iconic 100% organic cotton Blanket Shirt, robust denim, and recycled-blend outerwear.
Outerknown — useful for denim and casual staples, with organic/regenerative cotton and circularity initiatives.
Excerpts where Outerknown appeared in the AI's answer
Outerknown Founded by surfer Kelly Slater, this brand prioritizes circularity and robust fair-labor practices, offering elevated flannel shirts, durable denim, and casual daily wear.
Outerknown: Founded on strict sustainability standards, Outerknown achieves top ratings for fair labor transparency and utilizes regenerative organic and recycled fibers for rugged, everyday casual wear.
Excerpts where Outerknown appeared in the AI's answer
Outerknown: Uses Econyl (regenerated nylon made from waste) for activewear and offers wholesale through the surf channel.
Outerknown: Focuses on, 100% recycled nylon (NetPlus) made from, ocean plastics, with a, strong, wholesale presence in the surf channel.
Excerpts where Outerknown appeared in the AI's answer
outerknown – Men's and women's rugged, relaxed, and sustainably minded wear.
Excerpts where Outerknown appeared in the AI's answer
Outerknown : Offers miniature versions of adult staples and durable organic cotton items. They promote full circularity by offering a lifetime warranty and take-back/upcycling/resale options
