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Novus offers an AI-powered virtual fitting room that lets shoppers create a personalized digital twin and try on clothes virtually with a hyper-realistic 3D avatar. Using AI body scanning, real-time 3D modeling, fabric simulation, and 360° viewing, it provides AI-driven fit predictions and style matching to help customers choose sizes and outfits before purchase. For retailers, it reduces returns and boosts online conversions, boasting up to 98% fit accuracy, 70% fewer returns, and 30% higher conversions, with millions of avatars created.
AI named Novus Virtual Fitting from December 2025 to March 2026.